Side Project Marketing is The New King - Deepstash
The Podcasting Ecosystem

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The Podcasting Ecosystem

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When blogging takes ages & ads no longer work

When blogging takes ages & ads no longer work

Blogging is an interesting journey. In the beginning, publishing seems to be the most difficult step. Once you are over it, you are likely to struggle with the next hurdle: hitting that publish button on a consistent basis. 

Many people add advertising with pop-ups as a method to survive. However, 95 per cent of people don't like being interrupted and ignore the ads, suggesting that the best way to contact your users is by earning the privilege to contact them.

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An alternative to ads

Project marketing is an alternative between advertising and content marketing. Blogging can take months before it has a significant impact. 

Building a side project can help to create value for your business. It may take less time and effort than blogging while returning an income.

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Link a side project to your core business

Brian Clark states, "Give something valuable away in order to sell something related."

  • Create value for others by creating tools, apps, websites, or software on the side without losing your main focus.
  • Some side project takes less time and effort to launch and makes a bigger impact. For example, 'Should I work for free' or 'Daily Drop Cap' are two side projects by Jessica Hische that helped her stand out within the design community. 
  • Side projects help you create value that you can't do with a blog post. It also has a potentially longer shelflife.

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