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How to create a successful onboarding process
Why onboarding is crucial for customer retention
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The agency model is less appealing
Start-ups and the technology industry offers better salaries and more perks than agencies. They provide better work cultures and understand a clear value proposition:
- Their company has a clear purpose and mission
- They respect your time and life outside work
- Professional development and mentorship of staff is vital.
Unfortunately, agency leaders have put themselves into a situation where they can't compete.
3
3 reads
The agency model is outdated
The set-up of agency creative departments has not really changed over the last twenty years. The agency model was an innovation of the 1870s and is severely outdated. It might be too late for innovation to save the creative department.
James Moody defines innovation as the process of technological change. The outcome of innovation is invention. For example. The smartphone is a nice invention but the process of innovation is creating the idea, then making and selling it, then getting people to use it, etc. Innovation is involved in all the processes.
3
2 reads
The agency model needs to be reinvented
Innovation cannot save the creative department. The industry has created a client/agency model that makes innovation impossible.
We do need creative, intelligent and talented people to succeed as an industry, but the agency model that produced the creative department is no longer fit for purpose. The self-inflicted structural issues of the industry remain unaddressed, including the siloed nature of agency production departments which hamstrings the effectiveness of agencies. It is a linear model in a non-linear world. It is an inwardly oriented industry.
3
3 reads
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