no. We aren’t running Facebook ads to make quick conversions on Shopify (and proceed with caution before buying that course).
We market to make change. Your product or service is solving a ...
by Seth Godin
Marketing is not advertising: not anymore. There was a time when the two went hand in hand. Many think it still does, but that's wrong.
Seth explains it as follows. When developing a "thing"...
Not everyone. Never, ever everyone.
When marketing, you must start with the very smallest viable group.
If your marketing is for your YouTube channel, and you want to make videos on pro...
Think about it like this.
You don't run ads to sell floaties to a drowning man. You be there to give it.
However, to sell floaties to someone who isn't planning on swimming, you cou...
Once you find your smallest viable market, you begin solving their problems. You begin making change, and you provide value. Better value than anything they have ever received before.
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How do I describe my love for this book? It completely changed my view of marketing. He says it is "seeing what others see. Building tension. Aligning with tribes. Creating ideas that spread. It means doing the hard work of becoming driven by the market and working with (your part of) that market.” Seth Godin is indeed the Father of Modern Marketing.
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