Audio only experience eliminates a lot of the noise, both internal and external.

• Sound alone is responsible for most of the information delivered via video. Music is a very powerful tool for entertainment and to increase one’s attention just like coffee.
• Another benefit of sound is that you can do something else physically at the same time as listening. But that task needs to be mundane, like exercise, walking, cleaning something, driving etc.

As Spotify and Netflix reach a saturation point in North American market, they are turning to podcast industry to win against there competition and to keep growing their paid subscribers.

• In 2020, Spotify signed a multi-year deal with Joe Rogan (most popular podcaster) for $100 million.
• Netflix hired former Apple executive N’Jeri Eaton, who will now lead Podcasting Operations at the company.
• Amazon bought Wondery, which is among the largest podcast publishers in the U.S.
• Apple introduced subscriptions this year, in there podcast app.