Learn more about marketingandsales with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
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118 reads
Branded content is not exactly a new trend. It is actually based on an old business model in the advertising and marketing industry.
15
38 reads
When a consumer watches branded content, their brand recall is up to 59% higher than it is with display ads. Viewers are also 14% more likely to seek out extra content from the same brand. As far as ROI goes, these are strong numbers.
Branded content gets more attention and creates brand recognition. Consumers like branded content because they believe the content is more consumer-focused.
14
27 reads
Brand recall was 86% for branded content, and only 65% for regular ads.
There are certain qualities in all good branded content. These are: a central personality, a unique concept, and connection with the audience. It is also important for the style of content to be a good fit for the brand.
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21 reads
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The popular Marvel series — Runaways, is created by Hulu, the city of Los Angeles, and Lyft. The story follows 6 teenagers who find out their parents are actually super-villains.
They also discover they may have magical powers. Since the characters use Lyft to get around town, the brand is able to increase its brand awareness.
14
46 reads
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