Customer Discovery Process - Deepstash

Customer Discovery “is all about questioning your core business assumptions.” (Brant Cooper, author of The Lean Entrepreneur)

Performed correctly, Customer Discovery is a cu...

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Customer Discovery Process

futurefounders.com

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  1. Define a Hypothesis: Form a hypothesis that defines both the problem & the solution. A way to frame this is to fill in the following sentence: My idea solves [insert probl...

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Customer Discovery questions are open-ended & nonspecific. You are letting the customer lead the conversation & tell you about their struggle. Example questions:

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Customer Discovery Hypotheses

Different kinds of hypotheses reflect different stages of your Customer Discovery journey:

  1. Problem Hypothesis: Validate the problem you’re looking to solve. Is it an act...

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