One of the most characteristic things about Bob Ross’ show – and one that has stuck with me to this day – is how happy and soothing it was. From the way he presented his ideas to the painting itself, Bob Ross seemed to have a way to urge his audience to aim for happiness. 

"We don't make mistakes, we just have happy accidents."

This was, and is, oh so true. A marketer may try their best, analyze every little detail, and create the best content the world has ever seen, and their results may still not be what they were aiming for. This is especially true when it comes to content marketing. 

Everything in content marketing – and marketing in general – is trial and error. However, this doesn’t mean that you’re allowed to leave things to chance. This is where proper tools and techniques can be very handy. 

• Create content that will clearly communicate your brand’s values and style - verbally and visually.
• Be innovative, create content that will engage, and make infographics that will portray exactly what your brand is about.
• Think like the audience. Imagine that you have no idea what your product can do. Imagine that you’ve only used this product once and want to tell a friend about it.