The Globalization of Markets - Deepstash

The author asserts that well-managed companies have moved from the emphasis on customising items to offering globally standardised products that are reliable and low priced.

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The Globalization of Markets

hbr.org

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Technology is a powerful force that drives the world toward a converging commonality. The result is the emergence of global markets for standard consumer products.

Corporations geared toward ...

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The strategy of the multinational corporation and the global corporation differs:

  • The multinational corporation operates in several countries and adjusts it...

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Our age is characterised as driven by "the Republic of Technology whose supreme law is convergence, the tendency for everything to become like everything else", writes Daniel J. Bo...

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Customers will prefer the world standardised products if a company forces costs and prices down while pushing quality and reliability up. For ...

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In a rapidly evolving world, the most endangered companies tend to be those that dominate small domestic markets with high value-added products where there are smaller markets. Dis...

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The multinational corporation knows a lot about a great many countries. It adapts to supposed differences, not questioning the possibility of their transformation nor recognising h...

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Money has three special qualities:

  1. Scarcity
  2. Difficulty of acquisition
  3. Transience

People value money. But in an increasi...

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Different cultural preferences, tastes and standards and business institutions are remnants of the past. Some preferences will die gradually, while others will expand into mainstre...

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Many companies tried and failed to standardise world practice by exporting domestic products and processes without accommodation. 

Poor execution is an important cause. More important is...

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The global corporation accepts that technology drives consumers toward the same goals:

  • easing life's burdens
  • expanding of discretionary time

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Japanese companies don't look with mechanistic thoroughness at the way markets are different. Instead, they search for meaning with a deeper wisdom. They discovered that all markets have an...

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An ancient dictum of economics states that things are driven by what happens at the margin, not at the core. That means in ordinary competitive analysis, what's important is the ma...

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