Core Principles of Design - Deepstash
Core Principles of Design

Core Principles of Design

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Closure

Closure

Gives the hidden connection in the design which triggers the shape between the gaps in space and elements used on that canvas.

Our brain sees the things a whole rather than in a parts of whole. Based on this psychology we create the design with some parts of shapes and objects which in wholesome gives the shape we want that viewers to grab.

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Proximity

Proximity

It means nearness in the space between the shapes and objects which feels like relative to each other.

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Similarity

Similarity

An Object shares the similar feature or characteristics like: 

  • Shape
  • Size
  • Color or Texture
  • Dimensions & Orientation

 ... which are recognised as a group.

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Figure & Ground

Figure & Ground

A figure can be noticed based on its grounds like back and foreground. Usually the bigger area in the figure is assumed as a Background.

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Common Fate

Common Fate

If the elements in the designs move in a similar direction we perceive them are one group.

The movement can be communicated in a static design or using motion design.

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Focal Point

Focal Point

It draws the viewer’s attention to a particular element in the design.

Focal Point is also called as Emphasis , its primary act is to make all the elements lead viewers towards a Focal point.That point can be wherever in the Figure.

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Continuity

Continuity

When elements are arranged in such a way in a symmetric manner like a line that minimizes viewers’ abruption towards design.

Our Human eyes move from one object to another if it is arranged in a line or path. 

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CURATED BY

vladimir

Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.

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