A Beginner's Guide To A/B Testing: An Introduction - Deepstash

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A Beginner's Guide To A/B Testing: An Introduction

neilpatel.com

A/B Testing: Definition & How it Works

A/B testing is used to find the best marketing strategies. It is be used to test everything from website copy to sales emails. This allows you to find the best-performing version of your campaign before spending your entire budget on one that don’t work. 

While A/B testing is time-cons...

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A/B testing is a marketing strategy that pits two different versions of a website, advert, email, popup, or landing page against each other to see which is most effective.

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A/B testing works by randomly showing two versions of the same asset (ad, website, pop-up, offer, etc.) to different users. The random part is important because this provides more accurate information without skewing the results. 

One version is the “control” group, or the version alre...

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  • When you see what types of content your audience responds to, you gain insight into who your audience is & what they want.
  • A/B tests help to increase conversion rates. Knowing what works gives you data that helps you streamline the conversion pro...

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Decide what to test, create two versions, decide on how long to run the test, collect enough data, analyze.

If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to split test:

  • headlines

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  1. Decide what feature you want to test.
  2. Create two versions of the same ad, landing page, app, etc.
  3. Decide how long your test will run. I suggest at least two weeks, but it may be longer or slightly shorter depending on your traffic and industry.
  4. Choose a testing tool t...

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Testing more than one thing at a time, such as headlines and calls to action, is called a multi-variate test, and is more complicated to run. 

You’ll also need to consider how your systems can handle split tests as well as have staff on hand able to analyze multiple results and compile...

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