You need to adapt your marketing strategy to complement the way today's consumers research, shop, & buy to sell your service. To do that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members.

Market research is the process of gathering information about your business's buyers personas, target audience, and customers to determine how viable and successful your product or service would be, and/or is, among these people.

Market research allows you to meet your buyer where they are, & understand your buyer's problems, pain points, & desired solutions. You can then market your service to appeal to them.

Market research also provides insight into :

• Where your target audience & current customers conduct their service research
• Which of your competitors your target audience looks to for information/options/purchases
• What's trending in your industry & in the eyes of your buyer
• Who makes up your market & what their challenges are
• What influences purchases & conversions among your target audience