How to Do Market Research: A Guide and Template - Deepstash
What is market research?

You need to adapt your marketing strategy to complement the way today's consumers research, shop, & buy to sell your service. To do that, you must have a deep understanding of who your buyers are, ...

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How to Do Market Research: A Guide and Template

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Market research allows you to meet your buyer where they are, & understand your buyer's problems, pain points, & desired solutions. You can then market your service to appeal to them.

Market ...

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Primary Research

  1. Exploratory Primary Research: It is concerned with potential problems that would be worth tackling.
  2. Specific Primary ...

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  1. Interviews
  2. Focus Groups
  3. Product/ Service Use Research
  4. Observation-Based Research
  5. Buyer Persona Research
  6. Market Segmentation Research
  7. Pricing Res...

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  1. Define your buyer persona.
  2. Identify a persona group to engage.
  3. Prepare research questions for your market research participants.
  4. List your primary competitors.
  5. ...

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