It is always the bests option to hire someone who is specialized in a certain task, no doubt about it.

But the question is, can you sustain the cost of hiring people?

If your company can hire these specialists in the long run, good for you but if you are a small business and wanted to be seen in the digital landscape, then Full Stack Digital Marketing is your ticket.

Even if you are an entrepreneur this list will help you on your interview process upon hiring your Full Stack Digital Marketer

1. Planning
2. Branding & Design
3. Financial Forecasting
4. Auditing
5. HTML & Graphic Design
6. SEO
7. Social Media Marketing
8. Analytics & Data
9. Storytelling
10. Conversion optimisation
11. Funnels
12. Marketing Automation
13. Video marketing
14. Content marketing
15. Paid marketing (Adwords, Bing)
16. Paid Social marketing (social, FB, LinkedIn, Twitter)
17. Email direct marketing
18. Copywriting
19. User Experience (UX)
20. E-Commerce

Quite a handful isn't it?

Not mastering a specific skill will make you lag in different fields, we are not created "MULTI TASKER", but the good thing is HUMANS ADAPT.

Also, being overwhelmed with different tasks can result in burnout, a car with a lot of loads overheats on a sunny day, right? 

But on the bright side, most of the FS Marketers are well educated and have systems in place to do their job, they cant be full-stack marketers without the experiences they have acquired from previous jobs or clients.

Best of all, they are much cheaper than hiring a digital marketing team.