How to Write Copy that Generates Results [Semrush Research] - Deepstash
How to Write Copy that Generates Results

With content writing, you want to find creative ways to inform and entertain your audience. But you also want to ensure your post is SEO-friendly, that readers will engage with it and that your con...

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How to Write Copy that Generates Results [Semrush Research]

semrush.com

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Ensure you are using the correct keyword strategy

  • Select your primary keywords and target them along with the semantically related keyword.
  • Brief your copywriter...

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Hook your readers right away

  • Optimize the opening sentences and paragraphs.
  • Form an emotional connection and place your reader in the middle of a story.
  • ...

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Cover the topic in-depth

  • The length of your content should align with your goals, audience, and industry standards.
  • Focus on delivering value and answering all y...

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Settle on a readability level

  • People read at different levels. When writing, you need to know your reader well.
  • Focus on your reader persona profiles and tailor ...

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Keep your tone of voice consistent

  • Brands can (and should) aim to develop their own tone of voice to set themselves apart.
  • But this tone of voice also needs to b...

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Include visuals

  • Images make posts more appealing to readers and trigger emotions.
  • Make sure to create your own graphics, infographics, and videos.

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Write and design to convert leads

  • With conversion copywriting, focus on the target audience and include a call to action.
  • Emphasize the reward and value they wil...

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Finish on the right tone

  • Reiterate the one thing you want them to take away from the post.
  • Inspire and empower them to take action and put their knowledge into p...

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