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The Three Bosses of SEO

moz.com

The Three Bosses of SEO

Creating high-quality content, making sure that you have a solid link-building strategy, making sure your site is technically sound, are great things to do when it comes to SEO. However, none of them would be as effective if you're not taking a look at things from a strategic wider lens. You have...

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  • Key metrics & goals: Your business goals determine your marketing goals, which determine your SEO goals.
  • Competitors: Direct & informational competitors (provide information to your ideal audience).
  • Resources: Time, budget, & personnel.
  • Brand identity + re...

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  • Search intent & relevance
  • Topics, not keywords
  • Personal factors: The emotional, psychological, social, & economic factors affecting them.
  • Brand affinity and trust
  • Trends & seasonality
  • Search behavior: Study what's changing in their search b...

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  • Business model: Have a site that is in line with their business.
  • Natural language processing: Cater your content towards the goal of helping people get answers to things that they search for in a natural way.
  • Expertise, authoritativeness, & trust
  • Links: Backlinks ...

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