How to Develop a Content Marketing Strategy in 6 Steps - Deepstash
Content marketing strategy

A business-to-business (B2B) content marketing strategy is a guide that helps you communicate your business goals, determine the type of content you need, and define the best-suited distribution ch...

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How to Develop a Content Marketing Strategy in 6 Steps

allbusiness.com

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Any content strategy requires setting goals. For example, your goals may be creating brand awareness or increasing the size of your subscriber audience.

The SMART goals framework can...

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Once you have set goals, conduct research on your target audience.

  • Who are you creating content for?
  • What problem will your content solve for your audien...

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A content marketing plan should be trackable. Consider how you will measure the results of your content marketing ahead of time.

  • Assess your content strategy from various sides

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Consider what makes your product unique and why your customers should support you.

Provide a suitable content format for where your customers are.

  • Top of the funnel (TOFU)

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  • Choose how to deliver content to your audience. Distribution channels should be based on your business goals, content marketing goals, and platforms where you can best reach y...

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You need to publish content regularly. A content marketing calendar can help you track your content and when, where, and what should be published.

Consider content management system tools (CM...

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