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How to analyze churn data and make data-driven decisions
The importance of customer feedback
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The basic definition of market segmentation is when your target audience is divided into smaller categories that share similar characteristics.
Here are a few reasons why this can benefit your brand:
With market segmentation, you will gain greater insight into consumer behaviors.
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You can and should define your own customer segmentation, but the key textbook examples are:
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The key point of market segmentation is to further use it to develop your targeting and positioning. These are the foundations of the STP (Segmentation, Targeting, Positioning) Model:
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