Market Segmentation Strategy: What Is It and Why Is It Important? - Deepstash
What is Market Segmentation?

The basic definition of market segmentation is when your target audience is divided into smaller categories that share similar characteristics.

Here are a few reasons why this can benefit you...

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Market Segmentation Strategy: What Is It and Why Is It Important?

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You can and should define your own customer segmentation, but the key textbook examples are:

  • Geographic: country/city, urban/rural etc.
  • Demographic

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The key point of market segmentation is to further use it to develop your targeting and positioning. These are the foundations of the STP (Segmentation, Targeting, Positioning) Model:

  • Ta...

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