The biggest concern with any social media effort is whether or not your ideal customer is there. And though TikTok’s demographic originally consisted of ages 16 - 24, that is changing every day. So don’t be fooled into thinking it’s just for Gen Z because 2020 changed everything.

One report disclosed that females between 30 - 39 years old accounted for 13.8% of the user base on Android. As for gender usage, it varies worldwide. But in the U.S., women account for 61% of TikTok users. Another report states that the app raked in over $128 million in user spending.

• Before you start creating random content, take some time to look around. 
• First, look at what other creators are doing. Look at influencers, other businesses and your competition.
• Start by finding the patterns. What are they all doing? What sort of likes and engagement is that getting? What strategy and filters are they using? What hashtags are they using?
• You’ll want to get an idea of what content is getting the most attention. 
• Then create a personal account to experiment. Then take the time to figure out how the feeds work.

1. Try different types of content
2. Plan your content, keeping in mind the Apps most used sections
3. Be real and do not just do hard advertising.
4. Add some great music.