Entrepreneurs cannot simply replicate Apple or Nike’s PR strategies and expect the same results.
For starters, startups begin with a clean slate and no brand awareness. There...
Startups can do this by being clear about what they want their audience to know about the new brand, how it will differentiate itself from existing companies and how it will otherw...
An established business has a track record and press activities to build on, so its PR strategy might be about continually feeding the editorial pipeline to keep the brand in the m...
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