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As a Product Manager, You Need to Unlearn Your Product Every Day

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As a Product Manager, You Need to Unlearn Your Product Every Day
Product Managers (PM) are responsible for the growth of the product from the very first day. If the product succeeds, the whole product team gets the credit but if it fails, the PM takes complete responsibility for its failure.

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Product managers

Product Managers (PM) are responsible for the growth of the product from the start. If the product fails, the PM takes full responsibility. To ensure a successful outcome, PMs need to spend a lot o...

53 SAVES


Unlearn your own product

Over time, you as a PM may become so used to your own product that it limits your ability to notice small flaws in the user experience.

Look at the product from the perspective of a new user...

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The launch of a new feature

When you launch a new feature or module in your product, consider how the user will discover that feature and interact with it.

Your new feature must create an emotional response of "want to...

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The pricing conundrum

During the launch of the product, you decide on a simple pricing model for your product. When your product evolves, is your pricing changing equally? Is your pricing competitive and straightforward...

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Talking to your customers

You need to continuously get feedback from existing customers and improve your product. It is equally important to talk to people who were your customers in the past and understand what turned them...

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Use consistent language and expression

Although you and your team's thought process evolves and becomes mature over time, your product needs to use the same personality and expression to communicate with each user.

You need to re...

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What improvements to prioritize

Often improvements that will have a less overall impact get prioritized because of a specific and pressing need of your customer success/support team.

Make sure that the improvements are mad...

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Deeply understand your users

Teams often spend a lot of time discussing outlier user behavior during their team meetings. Although these conversations are exciting and test the limits, they don't serve the major cohort of your...

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“The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of ..."

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Storytelling Is Everything

Whether it's telling inspiring stories to customers or delivering a presentation to executives and the board of directors, being a good storyteller helps us make the leap from Good to Great.

Product managers and designers can benefit tremendously by great storytelling, and so can anyone who is working with product design.

Purpose

Instead of selling products, we need to focus on their purpose and what good it does for the end-user. Focus on the need of the customer and design the product around it.

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Assembling the Team

... that's capable of executing in a remote setup:

  • Hire doers: they will get stuff done even if they are working from a secluded island.
  • Hire people you can trust....

Software/Tools

In a remote team, you'll need the right tools to make sure everyone stays on the same page and can continue to execute without a physical person standing next to them.

You likely will need a tool in certain categories like group chat and video conferencing to make remote successful.

Processes

Good processes let you get work done in the absence of all else. They provide structure and direction for getting things done.

A few examples from Zapier:

  • Weekly Hangouts;
  • Weekly One-on-Ones;
  • Bring the team together 2 times/year somewhere cool;
  • Automate anything that can be automated.

Enterprization of The Consumer

Today's technology-enabled world offers many ways to capitalize on creativity: creators are now earning individually, monetizing their unique skills. People are turning their passion, the things th...

Evolution of The Passion Economy

  • On-demand marketplaces established, in the last 10 years, new ways for people to make money - workers could easily monetize their time in specific, narrow services (food delivery, parking, or transportation). 
  • These marketplaces automated the matching of supply and demand, as well as pricing and used platforms that were convenient for both the user and the provider.
  • Specific platforms provided a path to self-employment for millions of people and they also homogenized the variety between service workers, prioritizing consistency and efficiency. 

The Passion Economy

New digital platforms are enabling the 'passion economy', where individuals with certain creative skill sets can earn a livelihood while doing the very thing they are good at. These platforms provide:

  • Greater ability to build customer relations. 
  • Increased support for expanding their business. 
  • Better tools for standing apart from the competition.

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