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Be polite. The person who gets your letter will seldom be the one who wronged you. And is unlikely to pass it on to the desired recipient if you are insulting and raging.
Always remember that your job, writing to a friend, is to entertain. That can mean revelling in the odd pratfall. So, don’t just write about the mundane and pleasant things, try to give t...
The love letter is about attention. You’re being your best self – most alive to the world, most engaged with the other – so that the attention you’re paying to them becomes a fantastic complimen...
Forget what you know and want. Everything, from the shape of your argument to the choice of vocabulary, should be governed by your audience’s receptivity.
The key principle of persuasi...
Plain English (the simplest word that does the job; straightforward sentences; nice active verbs etc) is far from the only style you should have at your command. But the plainer the language, th...
Language changes according to usage and there’s no referee or court of appeal. With some nonstandard usages increasing the expressive range of the language and its precision.
All that being s...
English audiences prefer short sentences and a subject-verb-object order.
Avoid a huge series of modifying clauses and parenthesis before you reach the subject of the sentence
Most of what gets described as “good writing” is so described because – one way or another – it sounds right. It flows and slows when it should, the stresses fall naturally on the words that the wr...
SIMILAR ARTICLES & IDEAS:
"Why should you examine your writing style with the idea of improving it? Do so as a mark of respect for your readers, whatever you’re writing.”
... for establishing what and how you will write:
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You’re going on the record as someone who thinks about why they do what they do, and understands how each decision affects the results. And developing this knack for critical thinking will also make you better at what you do.