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Framing Reward is as Important as Reward Itself

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Framing Reward is as Important as Reward Itself
On May 1, 1981, American Airlines launched its frequent flyer program AAdvantage. Since then, a flood of loyalty programs have attempted to bring customers back through rewards. Today, you can become a card-carrying member of just about anything: hotels, supermarkets, drugstores and pizza chains.

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Loyalty and Reward Programs

Millions of Americans are enrolled in loyalty or reward programs in hotels, supermarkets, drugstores and restaurants, and there are two major challenges:

  • As the outlets with loyalty p...

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The Endowed Progress Effect

How a reward is framed, and the steps the customers must take to 'earn' the reward, is the key to a successful loyalty plan.

If customers are shown their efforts and the progress th...

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This Endowed Progress Effect Applied

This Endowed Progress Effect is successfully deployed in games like Candy Crush Saga, and websites like Paypal and LinkedIn, which show a prominent progress indicator, with easy to find ways for co...

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Variable Rewards Trick

Customers come back due to some variable rewards. These can be: a new tweet, a special offer at a restaurant, or a fresh new deal at a shop.

Variable rewards, which have an element of uncerta...

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SIMILAR ARTICLES & IDEAS:

The Goal Gradient Hypothesis

The Goal Gradient Hypothesis

The Goal Gradient hypothesis states that we push harder or are motivated to exert more by the fact that the goal is almost within reach.

The knowledge that the desired outc...

The "Buy Ten Get One Free" Line

Marketers use this to nudge us towards buying a certain product or service, providing us with a goal that is almost within our grasp.

Example: When enrolled in a buy ten get one free coffee program, the person who has just one coffee to complete ten, is motivated to buy it as the free coffee is now imminent.

Offering Free Bonus Points

Studies show that if a person is offered a bonus reward or push, he or she is more likely to complete the goal as he has been provided with a further incentive and help to reach a stage where his reward is within his sights.

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The Shifting Work Market

Becoming a skilled professional used to be a matter of learning what the professionals did, how and why they did it, and some general facts that somewhat described our societies and ourselves.

The Future Of Education

As climate change, population growth and technological development bring fast and drastic changes to our world, educational programs that encourage discovery and innovation become ever more necessary.

These programs teach that discovering brings not just good grades, or a financial reward. It brings the satisfaction that one can realize dreams, and thrive, in a world framed by major dramatic questions.

Lifestyle Gamification

Lifestyle Gamification

It is when you to turn a task into a game to motivate yourself to finish it.

It motivates the "player" to chase after rewards as he gets points and achieve new levels with new challen...

What Makes Games Addictive

  • Epic meaning and calling to finish a mission.
  • Development and accomplishment inspires us to finish the game.
  • Empowerment of creativity to bring imagination to life.
  • Ownership and possession of rewards.
  • Social influence and relatedness or envy.
  • Scarcity and impatience to have things we don't have.
  • Undpredictability and curiosity of what the next challenges are.
  • Loss coins and chances and avoidance of failure.

Be a Game Master

Attach rewards to your to do list. 
  • Reward yourself for fulfilling one or several tasks

Use surprise rewards.

  • Determine a reward by chance.

Engage in time-based challenges

Make a deal with your friend.

  • Challenge and motivate each other to finish a task

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