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It is difficult for consumers to differentiate and make healthy choices between products when there is a wide variation in serving sizes and nutritional values. So, increasing the amount of info...
Protein bars are perceived as having an increased protein content and as healthier overall when the label reads “protein bar“ and “good source of protein. ”
A ‘health halo’ occurs when a single health buzzword or claim causes a consumer to have other unsubstantiated positive impressions of the product.
Health halos in food advertising take...
... like ‘protein’, ‘paleo’ and ‘organic’ are used in marketing as key selling points for many of today’s health products. Yet these words can also trick consumers into believing a product ...
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From a macronutrient perspective, organic junk foods are often identical to their conventional counterparts.
They tend to be equally high in sugar and low in pro...
Many organic brands tend to cater to a health-conscious crowd, meaning they’ll often use less processing or healthier ingredients to appeal to their consumers. But the organic label alone does not guarantee this.
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These pre-portioned packages usually contain little to no nutritional value, and people often eat more than one.
Instead, prepare your own 150 calorie snack by combining almonds and yo...
That doesn’t mean they are made of 100% whole grains. All 3 components (endosperm, germ, and bran) of a grain must be present for it to be classified as a whole grain.
It’s made by adding bacteria to milk, which can soothe several gastrointestinal ailments. But highly sweetened yogurts are like candy in a container instead of a valuable dose of dairy.
Opt for Greek yogurt, which is thicker in texture, and also contains double the amount of protein and less sugar than most yogurts.
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Don’t let your guard down when you see items labeled with healthy-sounding terms and don’t assume there is a correlation between things without proof. Know what you are eating by paying c...
Happens when we overestimate the healthfulness of an item based on a single claim, such as being low in calories or low in fat.
This halo effect makes us more comfortable to eat more than we otherwise would if a product is promoted as low in fat or calories.