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How TikTok Is Rewriting the World

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https://www.nytimes.com/2019/03/10/style/what-is-tik-tok.html

nytimes.com

How TikTok Is Rewriting the World
TikTok will change the way your social media works - even if you're avoiding it. Hello, person who is, statistically speaking, a human adult aged approximately "millennial" to "boomer." The analytics suggest a high likelihood that you're aware there is an app named TikTok, and a similarly high likelihood that you're not totally sure what it's all about.

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TikTok

TikTok is reportedly 500 million users strong. It’s been a while since a new social app got big enough to make nonusers feel they’re missing out from an experience.

TikTok is an app for...

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TikTok "tools"

Video creators have all sorts of tools available.
  • Filters as on Snapchat.
  • The ability to search for sounds to score your video.
  • It...

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Fundamentally different

TikTok has stepped over the point between the familiar self-directed feed and experience based on algorithmic observation and inference. When you open the app, you don't see a ...

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Content creation

Content creation

The first step to showing your content on most social networks is building an audience or having lots of friends.

With TikTok, you can make stuff for your friends. But those looking for s...

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Powered by AI

TikTok is far from an evolutionary fluke. Its parent company, ByteDance, is first an artificial intelligence company, not a creator of mission-driven social platforms. It's content platforms enable...

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TikTok

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Lately, its populari...

Gen Z

The appeal of TikTok is mostly among Gen Z, who love music, weird behaviour, humour and fashion. They love the blend of a social media network which is focused on consuming and creating viral content, along with catchy music.

Worth Billions

TikTok, whose Chinese owners are worth billions now, wasn’t the first-of-its-kind app but became a runaway success due to its unique format. Music biggies became early adopters of the TikTok format, using creative techniques to magnetically lure viewers and ensure it goes viral.

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Youngsters Flock To TikTok

Gen Z, youngsters born between 1997 to 2012, have a favourite social media app to connect with one another: TikTok. The usage has now skyrocketed due to schools being shut down and social distancin...

Infodemic

The spread of misinformation on social media, which is leading to confusion, fear and violent incidents across the globe is the new information pandemic(infodemic) due to social media platforms like TikTok, among others.

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Infected With Misinformation

Social media remains ‘infected’ with false information, conspiracy theories, miracle cures and unverified rumours about the virus. The World Health Organization(WHO) has initiated a collaboration with the big tech giants like Facebook, Twitter and Google to check on the spread of misinformation. It has also worked with Chinese companies like Tencent and Weibo for weeding out misinformation.

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