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How to Make the Right Connections When You Don't Already Have an "In"

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https://hbr.org/2017/11/how-to-make-the-right-connections-when-you-dont-already-have-an-in

hbr.org

How to Make the Right Connections When You Don't Already Have an "In"
Executive Summary If you're new to your field or you've changed locations, you may not know the right people to connect you to business opportunities. To grow your network, try these five strategies.

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Connect With The Right People

Knowing what you want and whom you want to connect with matters.

Using social media tools like LinkedIn is a good start to speed up your initial connection with the people aligned with your g...

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The Six Degrees Of Separation

According to the theory of the Six Degrees Of Separation, we all are only a few people away from everyone else.

Embrace your friends' references and contacts to get to know people that...

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Give Free Talks

If you don't know anyone, a brilliant strategy is to provide free talks and seminars, and in the process build a completely organic list of people who connect with you and know your work.

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Create Content to Attract People

Creating content to attract the right kind of people towards you is a good and proven technique for getting to know people.

Understand that instead of going to them, you have to attract them ...

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Keeping in loose touch

You pop up now and again to your connections and acquaintances (old and new), without any obligation to follow up or see each other in person.

  • It helps you to connect even with your weak or dormant ties, that will, in turn, be able to help you if you with what opportunities they have. 
  • You can connect via text or email, and you can take the time to compose thoughtful messages without being put on-the-spot.

The effect of loose touch

... is to put you into someone’s consciousness for a few minutes, and vice versa.

In cultivating loose-touch connections, know that your network won’t appear all at once; it takes steady, continuous work.

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