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...by attaching emotions to things that happen. That means those who can create and share good stories have a powerful advantage over others.
Facts and figures and all the rational thi...
Every storytelling exercise should begin by asking: Who is my audience and what is the mess...
Think of a moment in which your own failures led to success in your care...
You can be a central figure, but the ultimate focus should be on people you know, lessons you’ve learned, or events you’ve witnessed.
The more you celebrate your own decisions, the le...
Good storytellers understand that a story needs conflict. A story without a challenge simply isn’t very interesting.
Don’t be afraid to suggest the road ahead will be difficult.&n...
Don’t let needless ...
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“When you share a personal, professional moment where you’ve changed in a positive way, you inspire people. That's..."
Bring the hiring pitch home with personal stories that show how people authentically live out your company’s mission. Pixar’s films often start from a real, personal story.
Your company’s big-picture mission might be inspiring, but it’s not necessarily personal. You can make it more personal by peppering your pitches with personal anecdotes about ways that you’ve changed.
After you’ve hooked your audience/candidate, you need to catch their attention and get the story moving by animating it with change and transformation. In Pixar’s movies, that change isn’t just about reversals of fortune—they’re about personal transformation.
Great stories promise to change the life of the protagonist who we imagine ourselves to be, if not our own. In light of that, recruiters should focus on how candidates’ lives will change—not just their day-to-day tasks, but also how the new role will change the way they feel.
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A story can put your whole brain to work.
When we are being told a story, not only are the language processing parts in our brain activated, but any other area in our brain that we wou...
A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long.
Exchange giving suggestions for telling stories.
A story is the only way to activate parts in the brain so that a listener turns the story into their own idea and experience.
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One of the oldest and most straightforward storytelling formulas:
Also known as Freytag’s Pyramid:
Set the stage of a problem that your target audience is likely to experience ( a problem that your company solves). Describe a world where that problem didn’t exist. Explain how to get there or present the solution (i.e. your product or service).
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