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An illusory correlation happens when we mistakenly over-emphasize one outcome and ignore the others.
Example: you visit a big city, you have 2 or 3 negative experiences and in the e...
We tend to overestimate the importance of events we can easily recall and underestimate the importance of events we have trouble recalling.
The easier it is to remember, the more...
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And here’s a secret: actually, we’re always in times of change. If you’re waiting for things to settle down, it’s a beau...
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Everyone has a different requirement for water. Temperature, humidity, size, age, gender and activity have an influence on your fluid needs.
Instead, drink when you are thirsty.
Eggs have a lot of cholesterol compared to other foods. Although cholesterol in the blood is strongly related to heart disease, eating cholesterol is weakly associated with raising the cholesterol levels in your blood.
Eggs have other heart-protecting properties and eating it probably won't harm your heart.
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We love to tell and listen to stories. The 'Story Narrative' is hardwired in us, as we think and remember in stories.
A strong narrative can be the difference between succes...
Human beings are able to creatively solve problems, alone or in a group. This has given rise to many inventions, shaping common goals shared by a group of people.
We needed a 'sticky' idea to spread it among people, and the story narrative is exactly that.
Stories cater to our Ego. A listener puts himself in the shoes of the protagonist of a story, and an idea is given emotional heft and sturdiness.
The more we are able to relate to the central character, the more engaging, effective and memorable a story narrative becomes.
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