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Even if you are hardly aware of it, music can be surprisingly powerful.
Researchers have found that it can affect:
It is also known as music design, music consultancy, or as part of a broader package of experiential design or sensory marketing.
The work involves creating distinct, compatible musical...
Muzak, a brand of background music, set the template for background music. It played in retail stores and other commercial premises and sold itself on the basis that it could increase producti...
Shops are no longer just a functional place to buy things in. In the face of competition from online retailers, many high-street businesses can provide their customers with more than just satisfyin...
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A research team looked at more than 17,000 songs from the US Billboard Hot 100 and found three music revolutions - in 1964, 1983, and 1991.
The researchers looked at the di...
Most of the city planning is done so that the affluent neighborhoods are in quieter areas.
However, this is also nullified when the ultra-rich who travel frequently stay close to the transit hubs (like Airports), being exposed to high decibels of noise.
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It’s hard not to like K-Pop(Pop music from South Korea), with its infectious tunes, doll-like stars, high-production values and great dance moves. In the last few decades, South Korean culture has ...
The Original K-Pop Stars, The Kim Sisters, were a hit in the U.S. back in 1959.
In the mid-90s, Seo Taiji & Boys became the first ‘modern K-Pop’ stars. K-Dramas or Korean soaps also started gaining traction in Asia and beyond. The South Korean government started exporting popular media culture as an economic initiative, making it a major source of foreign revenue.
K-pop has slowly taken over the globe with slick production, military-level discipline and years of training for the promoted pop stars. Boy bands like EXO, which debuted in 2011, were dizzyingly successful due to state-level backing and control.
Psy’s record ‘Gangnam Style’ became an international craze, garnering 3.5 billion Youtube views and praise from UN Secretary-General Ban Ki-moon.
Boy-band BTS became best-selling artists worldwide, earning USD 4.65 billion in 2019 for their country.
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