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Alkaline water - water that has been treated to have a higher pH level than the 6.5-7.5 pH range - is experiencing a surge in popularity.
There are a variety of alkaline water brands on t...
Marketing claims behind alkaline water are based on the acid-ash hypothesis. The idea is that eating certain foods, like meat, dairy, and eggs, results in acid ash in your body, which increases ...
You can't change the pH of your body by drinking alkaline water. Your body regulates its blood pH in a very narrow margin. If your pH varied too much, you wouldn't survive.
Alkaline water is so popular because it is a sciency-y idea that sounds plausible. There is a thirst for unique strategies for maximizing health and avoiding disease.
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...is the amount of sparkling water Americans drink each year.
Sparkling waters are the latest in health chic, providing all the fizzy refreshment of a soft drink with none of those wi...
It describes water with carbon dioxide dissolved into it.
CO₂ can be introduced through natural processes, or by artificially injecting the gas into water while it is under pressure. Its addition gives these beverages their satisfying hiss-pop and effervescence.
Can also be found under the name "sparkling water".
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It's present when we tend to overestimate the length or intensity of happiness that major events will create. The Impact Bias is one example of affective forecasting, which is a social psychology phenomenon that refers to our generally terrible ability as humans to predict our future emotional states.
Slime, a Do-It-Yourself Gooey toy, is taking social media by storm. Instagram has around 5 million posts tagged with #slime, while certain influencers like Karina Garcia (considered the pioneer in ...
Slime lovers are also selling their versions of slime online on platforms like Etsy. Viral Instagram videos serve as a marketing tool for small slime businesses. YouTubers doing slime videos make thousands of dollars in sponsorships deals.
Autonomous Sensory Meridian Response (ASMR) refers to a sensation which is like a combination of a tingling sensation, pleasure and relaxation. It is a relaxed trance-like state which has been associated with the crackling, popping and squishing sounds of slime videos, providing an insight into why these videos are popular.
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