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Is alkaline water a miracle cure - or BS? The science is in

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https://www.theguardian.com/global/2018/oct/29/alkaline-water-cure-bs-science-beyonce-tom-brady

theguardian.com

Is alkaline water a miracle cure - or BS? The science is in
My friend Kate has become very basic lately. She seems to have a bottle of alkaline water with her at all times and, the way she goes on about it, you'd think it was the elixir of life. It has improved her skin! Upped her focus! Tastes great!

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Alkaline water

Alkaline water

Alkaline water - water that has been treated to have a higher pH level than the 6.5-7.5 pH range - is experiencing a surge in popularity.

There are a variety of alkaline water brands on t...

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Marketing claims

Marketing claims behind alkaline water are based on the acid-ash hypothesis. The idea is that eating certain foods, like meat, dairy, and eggs, results in acid ash in your body, which increases ...

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The science behind blood pH

You can't change the pH of your body by drinking alkaline water. Your body regulates its blood pH in a very narrow margin. If your pH varied too much, you wouldn't survive. 

Howe...

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The popularity of alkaline water

Alkaline water is so popular because it is a sciency-y idea that sounds plausible. There is a thirst for unique strategies for maximizing health and avoiding disease.

Alkaline wate...

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SIMILAR ARTICLES & IDEAS:

170 million gallons

170 million gallons

...is the amount of sparkling water Americans drink each year.

Sparkling waters are the latest in health chic, providing all the fizzy refreshment of a soft drink with none of those wi...

Carbonated water

It describes water with carbon dioxide dissolved into it. 

CO₂ can be introduced through natural processes, or by artificially injecting the gas into water while it is under pressure. Its addition gives these beverages their satisfying hiss-pop and effervescence.

Can also be found under the name "sparkling water".

Classifying sparkling waters

  • Seltzer water: water with carbonation. May include natural flavors. No sugar or sodium.
  • Club soda adds sodium bicarbonate or potassium sulfate to carbonated water to elicit a minerally taste. No sugar.
  • Tonic water includes sugar, citric acid, preservatives, and quinine for flavoring. 
  • Mineral water: comes from an underground source with a minimum of 250 parts per million of total dissolved solids. These dissolved elements must come from the source and cannot be added later. Carbonation may be induced to make sparkling mineral water.

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Extreme events and happiness

Extreme positive and extreme negative events don't actually influence our long-term levels of happiness nearly as much as we think they would. But we have a strong tendency to ove...

The Impact Bias

It's present when we tend to overestimate the length or intensity of happiness that major events will create. The Impact Bias is one example of affective forecasting, which is a social psychology phenomenon that refers to our generally terrible ability as humans to predict our future emotional states.

#Slime

Slime, a Do-It-Yourself Gooey toy, is taking social media by storm. Instagram has around 5 million posts tagged with #slime, while certain influencers like Karina Garcia (considered the pioneer in ...

Gooey Money Maker

Slime lovers are also selling their versions of slime online on platforms like Etsy. Viral Instagram videos serve as a marketing tool for small slime businesses. YouTubers doing slime videos make thousands of dollars in sponsorships deals.

ASMR

Autonomous Sensory Meridian Response (ASMR) refers to a sensation which is like a combination of a tingling sensation, pleasure and relaxation. It is a relaxed trance-like state which has been associated with the crackling, popping and squishing sounds of slime videos, providing an insight into why these videos are popular.

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