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kiki's delivery service is the perfect guide for broke millennials
Hayao Miyazaki's Studio Ghibli films may take place in fantastical worlds, but they possess many real-world lessons. They tackle deeply relatable themes like coming of age and finding self-confidence. Oh, and economic principles. A new ScreenPrism visual essay brilliantly dissects how the 1989 film Kiki's Delivery Service can be seen as an allegory for the financial struggles millennial artists face.


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Lessons from Kiki's Delivery Service

Hayao Miyazaki’s Studio Ghibli films may take place in fantastical worlds, but they possess many real-world lessons. They tackle deeply relatable themes that many millennial artist's face.

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    Millennials prefer indoors

    Millennials are increasingly staying at home more often. Night outs, dinner parties, sporting events, and other outdoor activities are increasingly on the decline among these youngsters.


    Staying home more due to Technology

    Great TV content and a whole lot of options on the internet like Netflix have contributed to the rising trend of millennials staying at home more.

    New Economy Apps on the smartphone make it easier to order pizza, or anything else required to stock the fridge. It's also less risky to stay at home and one can have a more predictable and manageable kind of fun, while being in control.

    Staying home for Self-care

    The downtime that the millennials are craving more of is also related to self-care and recharging, away from the outside world.

    They have countless new options of activities to do at home, be it facial care, journal writing or yoga practice.

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    K-Pop Magic

    K-Pop, or Korean pop music, became a rage across the world in the last few decades. It is now a multi-billion dollar industry.

    It started when in 1992, a band Seo Taeji & Boys created h...

    Breakthrough Years

    In the late 90s, K-Pop started getting international fame when artists like Clone made it to China and other Asian countries. Then in 2002, during the soccer World Cup, BoA topped the charts in Japan.

    In 2008, K-Pop made strides across the western world with the advent of Facebook, Twitter and Youtube, making itself available on international platforms.

    Gangnam Style

    The perfect storm happened in 2012, when a Korean record by Psy, became an international Youtube phenomenon with over 1 billion views at that time(now 3.5 billion views).

    K-pop wasn’t just a flash in the pan, and the Korean music producers knew how to package catchy music, doll-face models as stars, colourful backgrounds and great dance moves

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    Instagram grabs your attention

    For the most part, people on Instagram seem positive and content. They are earnest and sincere. 

    But, scrolling through Instagram can quickly turn to an hour, which can feel like...

    Instagram subculture

    Following a genre on Instagram can present a wealth of ideas. The algorithm drives users toward content similar to what they've seen or liked. However, this can lead and encourage users toward extremities. 

    For instance, if you are following fitness gurus or sponsored athletes. Then add some photo-editing to alter the body-image you want to project. At the same time, the algorithm continues to feed you with what you like or want until your feed becomes a mosaic of increasingly extreme exercisers.

    A form of manipulation

    • Instagram is in the business of data-collection and media selling. It's estimated value is more than $100bn (£77bn).
    • Third-party indexing tools glean data from what is posted and sell it in the form of brand analytics, as information for governments, security and surveillance firms, and corporations.
    • Images posted to Instagram are used to train its proprietary image-recognition software.
    • Instagram follows your movements across the Internet, and you find hints that it is stalking you. 

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    It's "a reliance on internal resources to provide life with coherence (meaning) and fulfillment” (Baumeister, 1987: 171)."

    Ralph Waldo Emerson and Self-Reliance

    Self-Reliance is the topic (and title) of an 1841 essay from US philosopher Ralph Waldo Emerson.

    He argues strongly that self-reliance, self-trust, and individualism, amongst other things, are ways that we can avoid the conformity imposed upon us.

    Examples of Self-Reliance

    • Thinking independently: The ability to think autonomously goes hand in hand with trusting your own instinct.
    • Embracing your individuality.
    • Striving towards your own goals, bravely.

    It’s important to remember that self-reliance is not about cutting yourself off from everybody.

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    Copying successful people

    Putting highly successful people on a pedestal can unknowingly hinder our own efforts. We get caught in comparisons and it’s easy to forget that they’ve had and still have their own set of struggle...

    Maximize every moment

    Working well is not about maximizing every waking moment of the day, in order to get more done. And the focus on maximizing time may actually diminish our creativity.

    Instead, try identifying and focusing on the few hours of the day you are most productive.

    Setting Big Goals

    To achieve sustainable productivity habits, it’s best to build up with easily achievable tasks.

    Small chunks of accomplishment will amount to something big eventually.

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    Our culture of work

    Our culture claims that work is unavoidable and natural. The idea that the world can be freed from work, wholly or in part, has been suppressed for as long as capitalism has existed.

    Exploring the abolition of work

    • In 1885, socialist William Morris proposed that in the factories of the future, employees should work only four hours a day.
    • In 1930, John Maynard Keynes predicted that advances in technology would lead to an age of leisure where people might work 15 hours a week.
    • Since the early 2010s, these ideas have been developed further, creating a growing critique of work as an ideology, and exploring alternatives to work.
    • Post-work offers enormous promises: In a life of much less work, life would be calmer, more equal, more communal, more pleasurable, more thoughtful, more politically engaged, more fulfilled.

    Work ideology

    The work ideology is not natural nor very old.

    • Before the modern era, all cultures thought of work as a means to an end, not an end in itself.
    • Once the modern work ethic was established, working patterns started to shift. Between 1800 and 1900, the average working week shrank from 80 hours to 60 hours, and in the 1970s to roughly 40 hours.
    • In 1979, Bernard Lefkowitz related in his book that people who had given up their jobs reported feelings of "wholeness." During the same period, because wages were high enough, it became possible for most people to work less.
    • During the 80s, work ideology was reimposed by aggressively pro-business governments who were motivated by a desire for social control.
    • By the early 21st century, the work culture seems inescapable.

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      Being a productivity junkie

      Being a productivity junkie

      The brain can become addicted to productivity just as it can to other addiction sources, such as drugs, gambling, or shopping.

      As with all addictions, the desire for the st...

      Society encourages workaholics

      What makes addiction to productivity complicated is that society tends to reward it - the more you work, the better. A workaholic might be earning a lot of money, but in the long run, the detrimental effects outweigh the short-term benefits.

      Addiction affects the brain's reward system. It results in compulsive behavior while disregarding harmful consequences.

      Obsession with productivity

      At the root of obsession with productivity is a fear of wasting time. Everything is seen as either productive or unproductive.

      Buying groceries is seen as productive because you have to eat, while a hobby is viewed as unproductive. Productivity junkies are overly focused on a single aspect of their life. Potential sources of pleasure, such as spending time with loved ones, are very low on the list.

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      Personal & Individual OKRs (Objectives and Key Results)

      Personal OKRs are for your personal life, individual OKRs are for performance tracking at work.

      Why Use Personal OKRs?

      We all want things from life, but life wants things from us too.
      • How do you accomplish the things that are important to you, but aren’t urgent? 
      • How do you move forward when life is screaming at you to focus on now?

      From Goal setting to Goal achieving.

      • First, Close Out the Last Quarter with Learning. Take the last week of the quarter to grade last quarter’s OKR set. Reflection is the key to accelerated learning.
      • Will you Explore or Exploit Next Quarter?How much time should you spend exploring new possibilities, and how much exploiting ones you have proven work?
      • Focus on Won’t Get Done. OKRs for things you’re worried you’re NOT going to do, not for tracking things you will.

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      Astrology and cultural acceptance

      Astrology is currently enjoying a broad cultural acceptance through the Internet. It is a content business as well as a traditional spiritual practice.

      Many people are explaining themselv...

      Popularity of astrology

      The rise of astrology is explained as a result of the decline of organized religion and the insecurity of the economy and politics. 

      People want some stability in a world of chaos where they wonder what is going on in their lives.


      At the center of astrology is the pattern of a person’s life that corresponds to the planetary pattern at the moment of his birth.

      Astrology has helped people decide when to plant crops or go to war. It is used to predict a person's life and interpret his character. For some, astrology can explain everything, from earthquakes to the rise of social media.

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      Humor at work

      Humor at work

      Being funny can have both positive and negative consequences, in your personal as well as your professional life. And context is always important: when making a joke, for instance, you should defin...

      Humor and its effects on the status

      Humor and status have always been tightly linked: good leaders seem to often use humor in order to motivate their team members' actions. As individuals, we tend to prefer, researchers claim, jokes that make us laugh while feeling slightly uncomfortable.

      Furthermore, we perceive the joke teller as a self-confident person, who could easily become a leader due to his or her courage to make such a joke. The key point here is that the joke should be appropriate and match the context.

      Inside jokes

      Making inside jokes usually shows how bounded a team or a group is: their jokes can understood the best by themselves.

      However, the moment an outsider integrates the group, it is better to avoid the inside jokes, as this will most probably make him or her feel out of place.

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