deepstash

Beta

Pixar Animator Shares Secrets to Telling a Compelling (Company) Story

Deepstash brings you key ideas from the most inspiring articles like this one:

Read more efficiently

Save what inspires you

Remember anything

https://business.linkedin.com/talent-solutions/blog/employer-brand/2017/pixar-animator-shares-secrets-to-telling-a-compelling-company-story

business.linkedin.com

Pixar Animator Shares Secrets to Telling a Compelling (Company) Story
Once upon a time, there was a boy who grew up working at his family's toy store. One day, he mustered up the courage to tell his parents that he wanted to leave the family business to be a Disney animator-but they said no.

7

Key Ideas

Save all ideas

Matthew Luhn

“When you share a personal, professional moment where you’ve changed in a positive way, you inspire people. That's the best way to get people to change.”

Matthew Luhn

69 SAVES


Closing A Hiring Pitch

Bring the hiring pitch home with personal stories that show how people authentically live out your company’s mission. Pixar’s films often start from a real, personal story.

Your company’s big...

52 SAVES


Feeding Interest With The Promise Of Change

After you’ve hooked your audience/candidate, you need to catch their attention and get the story moving by animating it with change and transformation. In Pixar’s movies, that change isn’t just abo...

51 SAVES


Start Your Story With A Strong And Brief Hook

Most Pixar movies begin with a compelling premise—a hook—that sets up the whole narrative. Hooks are often phrased as a “what if?” question and they grab our attention because they’re...

54 SAVES


Data Versus Emotion As Convincing Tools

Companies tell stories because they stir up feelings, and that’s what makes these brands memorable. Similarly, recruiters shouldn’t sell jobs as a dry collection of responsibilities a...

56 SAVES


Storytelling As A Tool

Tell stories to candidates because they stick, stir emotions, and drive decisions—that’s why they can be a companies’ most effective recruiting tool.

Research indicates that stories...

51 SAVES


Matthew Luhn

"Don’t ever say your mission statement to someone. Tell them all the great things about your company—the ups and downs, the things you’ve learned—and let them feel the mission statement.”

Matthew Luhn

59 SAVES


SIMILAR ARTICLES & IDEAS:

Stories create “sticky” memories

...by attaching emotions to things that happen. That means those who can create and share good stories have a powerful advantage over others.

Facts and figures and all the rational thi...

Start with a message

First, settle on your ultimate message; then you can figure out the best way to illustrate it.

Every storytelling exercise should begin by asking: Who is my audience and what is the message I want to share with them? 

Each decision about your story should flow from those questions. 

Use personal experiences

The best storytellers look to their own memories and life experiences for ways to illustrate their message. 

Think of a moment in which your own failures led to success in your career or a lesson that a parent or mentor imparted.

There may be a tendency not to want to share personal details at work, but anecdotes that illustrate struggle, failure, and barriers overcome are what make leaders appear authentic and accessible.

4 more ideas

Purpose of Storytelling

  • Clarifies The Vision and Mission of an Organization. Reinforces the intent of the leadership. 
  • Helps to Address strong challenges of organizational culture. It ...

Exercise for Corporate Leaders

Consider utilizing the exercise below to help develop a positive story:

  • Identify a successful event within the organization, or, an accomplishment by its personnel.
  • Detail the actions leading up to and following the event in chronological order.
  • Develop a 5 minute and 2 minute version of the story for use when speaking with your internal leadership team and personnel.

Three-Act storytelling structure

Three-Act storytelling structure

One of the oldest and most straightforward storytelling formulas:

  • Setup: Set the scene and introduce the character(s)
  • Confrontation or “Rising action” : Present a p...

Five-Act storytelling structure

Also known as Freytag’s Pyramid:

  • Exposition: Introduce important background information
  • Rising action: Tell a series of events to build up to the climax
  • Climax: Turn the story around (usually the most exciting part of the story)
  • Falling action: Continue the action from the climax
  • Dénouement: Ending the story with a resolution.

Before – After – Bridge storytelling formula

  • Before: Describe the world with Problem A.
  • After: Imagine what it’d be like having Problem A solved.
  • Bridge: Here’s how to get there.

Set the stage of a problem that your target audience is likely to experience ( a problem that your company solves). Describe a world where that problem didn’t exist. Explain how to get there or present the solution (i.e. your product or service).

8 more ideas