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The 10-Step Process to Build a Thriving Community from Scratch

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The 10-Step Process to Build a Thriving Community from Scratch
How do you get a brand new community off the ground? Recently, I shared six important lessons on this topic. But I know what you really want... you want a clear process. How do you actually build the community? What are the steps?

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Community Engagement Cycle

Community Engagement Cycle

In contrast to existing communities, new ones lack a social identity, an established way of participation and assurances of reward or value. These are the foundation of the Community Engagem...

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Why People Sign Up To A Community

  1. The community aligns with their identity.
  2. They trust that the community will bring them value.
  3. They know how to participate.
  4. There is a reward (...

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Build the Foundation of Community

  1. Form the a community’s Identity: Carefully choose 10 potential members who fit the community identity you envision. They’ll set the standard of quality and the tone for everyone else.

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Move to Scalable Online Platform

  1. Identify Founding Members For An Online Platform: Having established the group’s foundation, provide a scalable platform for the community to interact more efficiently and find others r...

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SIMILAR ARTICLES & IDEAS:

A brief overview of brainstorming

The brainstorming process was popularized in the 1950s by Alex Osborn, an advertising executive at Barton, Batton, Durstine, & Osborn (BBDO).

Frustrated by hi...

Principles of brainstorming

  • Generate as many ideas as possible. For the purposes of this exercise, quantity is more important than quality.
  • Don’t judge any ideas until the session is over. People will hold back if they think they may be judged negatively.
  • Encourage people to think outside of the box. Although wild ideas may not be feasible, they steer the conversation in new directions.
  • Combine ideas. Encouraging people to build off one another makes it easier for them to contribute and boosts team morale.

Work alone—together

Give people time to think by themselves prior to the brainstorm, so everyone has a chance to take his or her thought process in a unique direction.

A potential consequence of brainstorming is convergent thinking: the tendency for individuals’ ideas to become increasingly similar over the course of a brainstorming session.

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Productivity

Many ambitious people don't stay aware of how their time is spent.

Track the time you spend on work and personal tasks. For extra clarity, assign an hourly rate to your time based...

Teachability

Failures provide the greatest learning opportunities. Making mistakes may cost you, but far worse is to refuse to learn from them.

When a setback occurs, take time first to pinpoint what went wrong. Then set benchmarks for fixing it.

Connectivity

Can you contact the people you most want to influence?

Growing your email list is crucial to building your following. Invest in an e-mail management tool and take full advantage of the features they offer. Make daily assessments. And if your numbers do not show ongoing growth and engagement, you are not connecting with the right crowd.

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Defining group norms

Defining group norms

Group norms are the set of informal and formal ground rules that specify how people interact. The rules help members of the group determine how to behave. Advantages of clear g...

Intentionally create group norms

Every team has rules, but few are intentionally crafted. This could have a negative impact. For example:

  • In a team of two, it's easy to create short back-and-forth emails. As more team members join, it becomes more complex keeping everyone in the loop. Emails may include reply-alls about weekend plans and real-time decision-making, leading to unread emails and lost information.
  • A single individual dictates the rules for the group. He may inadvertently communicate late at night that can affect an entire company.

How to create healthy group norms

Setting up norms is easiest when the team is first created. It may take a special meeting at the start, but it saves time and diminish problems down the road.

Shifting group norms in an established team is possible, too. Cultivate positive behavioral expectations on high-functioning teams.

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