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In an attempt to win the battle of Genesis vs. Super Nintendo, Sega produced a tagline "Genesis does what Nintendon't." Nintendo couldn't get rid of the stigma that Super Nintendo was for kids....
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The Pepsi Challenge of 1975 was the most widely known marketing clash between Pepsi and Coke.
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Both companies have always entertained consumers - from Miller's "President of Beers" and its mocking of the Bud Clydesdales and dalmatian to Bud's depiction of the Miller referees stealing beer.