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The Benjamin Franklin Effect: How to Build Rapport by Asking for Favors

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The Benjamin Franklin Effect: How to Build Rapport by Asking for Favors
The Benjamin Franklin effect is a psychological phenomenon that causes people to like someone more after they do that person a favor. For example, the Ben Franklin effect could cause someone to start liking a person that they previously hated, if they do that person a small favor, such as loan them a book.

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Using The Benjamin Franklin Effect

  • Remember that the favor matters more than its scope. In most cases, the increase in rapport comes from the fact that the other person does you a favor.
  • Use reciprocity, by pe...

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Facts Related To The Ben Franklin Effect

  • Research shows that being kind to someone increases how much you like that person.
  • Being asked a favor can make one feel acknowledged for their expertise, which can cause...

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The Benjamin Franklin Effect

A psychological phenomenon that causes people to like someone more after they do them a favor, especially if they dislike the helped person. 

You can use it to benefit and protect...

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SIMILAR ARTICLES & IDEAS:

The Benjamin Franklin effect

Is a psychological phenomenon that causes us to like someone more after we do that person a favor: We justify our actions to ourselves, that we did them a favor because we liked them.

The cognitive dissonance theory

Suggests that holding 2 or more contradictory beliefs at the same time causes people to experience mental discomfort, which manifests as psychological stress. 

And people will always seek to minimize their cognitive dissonance and the discomfort it creates.

The Benjamin Franklin effect has generally been explained using cognitive dissonance theory.

Essentially, this means that when someone does you a favor, they need to be able to justify...

The Benjamin Franklin effect has generally been explained using cognitive dissonance theory.

Essentially, this means that when someone does you a favor, they need to be able to justify it to themself, in order to avoid the cognitive dissonance that might occur from doing something nice for someone that they dislike.

Cognitive Dissonance And Bias

Cognitive dissonance makes our mind try to protect our self-image and the connection between our thoughts and actions by modifying our opinions.

Once the justification or new opinion

Behind The Ben Franklin Effect

The effect works because our brains need to conciliate the fact that we are helping someone with our dislike for them, and the easiest way to do that is to assume we actually like them.

The request creates a contradiction and then discomfort for the person who dislikes you. And that pushes one to readjust their way of thinking. 

The Benjamin Franklin Effect Mechanism

Some researchers think this effect comes from our need to reconcile us doing someone a favor and us not liking that person, so we assume that we like them. 

Other researchers think that ...