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Is a psychological phenomenon that causes us to like someone more after we do that person a favor: We justify our actions to ourselves, that we did them a favor because we liked them.
Suggests that holding 2 or more contradictory beliefs at the same time causes people to experience mental discomfort, which manifests as psychological stress.
And people will alw...
The Benjamin Franklin effect has generally been explained using cognitive dissonance theory.
Essentially, this means that when someone does you a favor, they need to be able to justify...
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A psychological phenomenon that causes people to like someone more after they do them a favor, especially if they dislike the helped person.
You can use it to benefit and protect yourself when interacting with others.
Cognitive dissonance makes our mind try to protect our self-image and the connection between our thoughts and actions by modifying our opinions.
Once the justification or new opinion
The effect works because our brains need to conciliate the fact that we are helping someone with our dislike for them, and the easiest way to do that is to assume we actually like them.
The request creates a contradiction and then discomfort for the person who dislikes you. And that pushes one to readjust their way of thinking.
Some researchers think this effect comes from our need to reconcile us doing someone a favor and us not liking that person, so we assume that we like them.
Other researchers think that ...