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The Culture of Coffee Drinkers

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https://blogs.scientificamerican.com/anthropology-in-practice/the-culture-of-coffee-drinkers/

blogs.scientificamerican.com

The Culture of Coffee Drinkers
Coffees offer us a way to look at our relationship to the larger world and see that sometimes our choices are not really our own, to think about how brands and larger market forces can help create what appear to be stable icons in our lives.

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The Caffeinated and the Un-caffeinated

Morning commuters seem to fall into one of two categories: 
  • the Caffeinated: ready to take on the day—they're reading their morning papers, ...

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Grown Ups and Coffee

By 1988 only 50 percent of the adult American population drank coffee. In 1962, average coffee consumption was 3.12 cups per day; by 1991 had dropped to 1.75 cu...

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The "Me" Generation

For the coffee industry to survive, it needed a new marketing strategy. The consumer was changing and coffee-players needed to pay attention.

Crucial ...

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Value, Quality, and Image

The consumer needed to be made more aware of what made coffee worth the price.

The vision was a type of coffee to appeal to every person: Coffee for the a...

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A Boost in Productivity

Coffees became with time more personal, more accessible. The 20 - 29-year-olds began to drink coffee because it meant something to them: a flavor for everyone,...

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Our Choices

Coffees offer us a way to look at our relationship to the larger world and see that sometimes our choices are not really our own.

This is not, of course,...

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Coffee in moderation

Coffee was once believed to be a possible carcinogen. However, the evidence is consistent that coffee in moderation is associated with a lower risk of mortality.

Research found moderate ...

The way coffee is prepared matters

  • Roasting reduces the number of chlorogenic acids, but other antioxidant compounds are formed.
  • Instant coffee may not have the same health benefits.
  • The oil in boiled coffee has cafestol and kahweol, compounds known to raise LDL, the bad cholesterol, and slightly lower HDL, the good cholesterol. However, the clinical significance of such small increases in cholesterol may be questionable.

Coffee and caffeine

  • A typical 12-ounce serving of drip coffee has 200 milligrams of caffeine.
  • Instant coffee has 140 milligrams of caffeine.
  • Espresso has the highest concentration of caffeine, 70 milligrams per one-ounce shot, but is consumed in smaller quantities.
  • Brewed decaf has caffeine too - about 8 milligrams.
  • Some people have a genetic variant that slows their metabolism for caffeine and keeps them awake deep into the night.

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The power of caffeine

Scientists determined that a person who was more sensitive to the bitter taste of caffeine drank more coffee.

The stimulating effects of caffeine on the brain act as a kind of positive reinfo...

Genes and coffee

More research is needed to validate whether there is a causal link between genes and specific taste perceptions.

Scientists are planning to delve further into the relationship between taste perception and health - to evaluate if bitter taste genes have implications on disease risks.

Better in group tasks

A recent study found that if you have coffee before a conversation, it will actually make you focus better and feel better about the people you are talking to.

The ideal time to drink coffee

If you want to maximize the benefits of caffeine, you should have your first cup about four hours after you wake up.

You are naturally alert when you wake up because your cortisol levels are high. So drinking caffeine first thing is just going to make the drop even harder a few hours later.

Extending your lifespan

According to studies, coffee drinkers had a slightly lower risk of death over 10 years (10 to 15%) than those who don't drink it regularly.

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