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https://www.bbc.com/worklife/article/20200722-the-curious-origins-of-online-shopping

bbc.com

The curious origins of online shopping
Online shopping is now ingrained in our day to day, but snapping up whatever you want with the click of a mouse wasn't always so commonplace.

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The Start Of Online Shopping

The Start Of Online Shopping

While online shopping was huge enough before 2020, it has become truly mainstream due to the push provided by the pandemic.

  • It started in Gateshead, England, when an old lady used th...

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Online Shopping In The 90s

  • Pizza Hut started selling pizzas online in 1994, using a flat, grey website to take the addresses and phone numbers of pizza-hungry customers.
  • Amazon.com too was launched in 1994,...

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Online Shopping and The Smartphone Push

  • By 2017, Smartphone usage hit 80 percent worldwide, and online shopping apps became a common thing to use.
  • Since then, online shopping has been topping every sales chart, with Sho...

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Online Shopping 2020

The watershed year made the world go back to basics, with people ordering groceries and essentials online.

The increasing adoption of e-commerce as well as new technologies like 5G, click-a...

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SIMILAR ARTICLES & IDEAS:

Panic Buying

Panic Buying

The world is seeing panic buying in supermarkets, with items like toilet paper, milk, soda, hand sanitizers, etc. flying off the shelves, especially in places with confirmed cases of the virus.

...

Downsides of Panic Buying

  • Panic buying makes people feel in charge of the situation, while seemingly mundane measures like hand-washing, which are actually impactful, seem ordinary.
  • The problem comes when people overbuy in their over-panicked state of mind (irrational stockpiling), making the shortages worse than they really are.
  • Speculators also take advantage of panic buying and raise prices of essential items like face masks, forcing companies to take appropriate measures.

Loss Aversion

..is a principle which makes people do things so that they don't feel regretful later. 

People are panic-buying for the same reason too, with social media and news media amplifying the sense of scarcity.

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Buying endless stuff

Before the internet, we had to set time aside to walk and browse a physical store, which was only open for a certain number of hours.

Now, it has become effortless to buy things online from a...

Dopamine and online shopping

According to research, we get a dopamine surge from buying stuff that causes us to want more and more.

Delayed gratification when the order arrives a few days later also makes is more physiologically rewarding than shopping in stores.

Online shopping 

Some online shops have made it especially easy to shop with a one-click buying process. Most major retailers offer free shipping, and only one in ten consumers return stuff they've bought online.

Americans are also taking up more space with all the stuff they are amassing. Self-storage units are rapidly increasing too.

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Different types of "shopaholics"

  • Compulsive shoppers: Buying when they are feeling emotional distress.
  • Trophy shoppers: They are always looking for the next great item.
  • ...

Socially acceptable

Shopping can be socially acceptable because consumerism is continually pushed on us in the forms of posters, adverts, and signs.

Shopping is also a way of life: You need food and clothing from stores. Even if you try to stop compulsive buying by avoiding the stores in person, there is still a world of online shopping.

Addiction vs compulsion

Addiction describes trying something, becoming emotionally and physically dependent on it, and then becoming psychologically and physically addicted to it. People who struggle with addiction have explained feeling euphoric, elevated, happy, complete, and whole when they partake in their addiction. Compulsion refers to a specific, intense urge to do something. People who struggle with a compulsion explain feeling immense relief and relaxation from completing behaviors that they feel compelled to do.

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WWI and women working

WWI and women working

Over a century ago, women in the UK weren't allowed to own property, open a bank account, or work in a legal or civil service job.

When WW1 broke out in 1914, over a million women j...

WWII and the NHS

The National Health Service (NHS) was established in 1948 and is funded from general taxation. Before the NHS, people were expected to pay the hospital or a private doctor if they needed to use medical services.

WWII necessitated government-supported medical services to become freely available for everyone.

More people go to university

Recessions and the lack of jobs that ensues can lead more people to pursue education. This progress also affects subsequent generations.

A more educated workforce tends to make an economy more productive and profitable. The knock-on effects include society's health, lower crime rates, voting, and volunteering.

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Fitness vloggers

Fitness vloggers

There are more than 30 million fitness videos on YouTube alone and many more on other social media platforms.

Upcoming fitness instructors can publish and gain a following without a sta...

Vloggers and brands

Fitness vloggers are able to attract a mass audience and use their influence to introduce products to their viewers. They are picky about the products they introduce and want only to promote something they would use themselves.

A study by a marketing platform found that 92% of people preferred hearing about brands from influencers, rather than through paid adverts.

The shift from traditional

The goal of the traditional workout video was weight loss and fitness. More recently, there has been a switch in fitness videos.

It is now more focused on an intimate and interactive experience with your favorite fitness vlogger.

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Influencer industry

The influencer industry has operated in boom times. As more Americans have taken their cues from social media about where and what to buy, brands started to use their marketing budget on influencer...

Reason for the negative impact

  • There is less money to go around. Since March, about a third of influencers were already seeing fewer collaborations.
  • This is also an awkward time to advertise, while so many are unemployed or facing a life-threatening illness. Brands don't want to alienate their market.
  • Some retailers are doing better, while other online retailers may not last. Categories like fashion, beauty, and luxury will likely suffer first and hardest.

Broad branding campaign

If a recession brings shopping to a standstill, marketers may not return to the type of broad branding campaign currently used in the influencer world.

Marketers are still in demand, but brands may demand evidence that the influencers give them sales, not just exposure.

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Digital anxiety

Digital anxiety

We are addicted to our phones-that is a fact we are all aware of. Furthermore, in periods of time when we cannot have direct interactions with other individuals, we even tend to obsess over our mob...

Set boundaries in regards to your screen time

Whenever you feel like you are spending way too much time on your screen, consider setting clear boundaries: it is not the same to work and to just waste your time by watching things that might even end up increasing your anxiety.

Therefore, try using a separate device for work and personal activities and, the most important, make sure to set a limit to the amount of time spent while checking news on social media.

Choose quality over quantity

Whenever you choose to spend your time on checking social media, make sure this is not a wasted time.

So why not trying to learn something useful during the days when you cannot leave your house due to different reasons?

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The online job application process

The online job application process

Online applications can take hours of candidates' time when applying for a job. While some firms are moving away from these online systems, many companies move towards them.

A recen...

Most companies rely on ATS

  • With newer platforms, applicants have the option of using their LinkedIn profile instead of a CV. But they may still encounter customised questions that will require a significant investment of time.
  • LinkedIn's Easy Apply button on job listings allows candidates to submit their profiles without additional materials.
  • However, the majority of New York-based positions listed on LinkedIn rely on external ATS (Applicant tracking system) to manage applications.

ATS systems are not human friendly

What serves the employer well may not work for the prospective employee.

  • According to a survey, 60% of candidates may give up on an application if it's too long or complicated.
  • A cumbersome application process likely indicates the company's attitude towards its employees or overall culture.
  • It is a dispiriting process as even seasoned applicants receive a response only 5% of the time.

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Redefining love

The current global epidemic has transformed relationships, dating, and sex. 

Lovers and family members are suffering aching separations as borders have closed. Weddings have been post...

Redefining communities

  • The pandemic is influencing and changing the way we define a community, with people across the world gathering every day on balconies to applaud medical workers, perform music and even run marathons.
  • Millions of single people stuck indoors have turned to the internet to go on virtual yoga dates, attend karaoke parties or blow out candles at WhatsApp birthday get-togethers.

The shortness of life

Lockdowns around the globe are giving rise to a new togetherness for some and amplifying friction and conflict for others.
The external global context makes you realize that life is short. So if someone is in a bad relationship, they're probably going to decide to leave while they still can. Or the total opposite, decide that they might as well get married and have kids.