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TV in the traditional sense isn’t what it used to be. The mediums watch-worthy content is less viewed on TV screens and more on the internet, especially on YouTube.
The 15-year-old platform to broadcast anyone and anything enjoys an unmatched status on the internet.
Any video media whatsoever has to have YouTube in its advertising, promotion, an...
In 2005, YouTube started gaining early popularity with short 3-minute videos, which weren’t a threat to mainstream television.
By 2007, there were presidential debates and short celebrity ...
Youngsters of all age groups find Youtube celebrities in the same league as any traditional pop or movie star. These Independent creators are responsible for nearly five billion videos s...
As advertising revenue gets higher(currently $16 to $25 billion per year), the YouTube platform is slowly becoming more professional and ‘TV-like’. The sponsors now sound familiar (like Johnson ...
As YouTube scares away bad content, makes it longer, glossier and more advertisement friendly, it is creating the same corporate-friendly sameness that many despised in TV and thought of the YouTub...
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It can come from anything: a unique personal experience, witnessing a problem and seeing the possibility for a better solution, even walking down the street.
Everyone harbors inner c...
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Millennials are every marketer’s dream, with more than a trillion dollars of buying power. They are also a challenge, as traditional TV and movie stars are not appealing to them.
Millennials do not relate to the PR agency managed traditional celebrities, who mostly reek of fakeness.
YouTube personalities are not afraid to be goofy, funny, weird and personal, showing their authentic self, and winning the hearts of youngsters.
Writing to a traditional celebrity on social media? Good luck getting a first-hand reply.
YouTube personalities reply to comments and schedule Q&A sessions where they are extremely candid.
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Growing up in the 50's was a blessing due to a strange beast called Rock & Roll, the sound of which was a siren call to many, and the negative reaction given by the parents was like a certi...
Rockers like Chuck Berry and Bill Haley, who idolized the legend Louis Jordan, strangely enough, sounded nothing like him. The new rockers, influenced by the previous generation of music, looked and sounded completely original and breathtaking.
Bill Haley and The Comets were a runaway success in 1955, having an R&B style yet a unique sound of their own.
... were recorded by producer Sam Phillips of Sun Label including Elvis Presley, Carl Perkins, Johnny Cash and Jerry Lee Lewis among other stalwarts.
The tunes were mostly rebellious, catering to the teen crowd, and the ‘Marginal Americans’, those living in the ghettos or doing lowly jobs. This segment helped rock & roll explode in the mid-Fifties, making it a social and generational disruption of the highest degree.
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