deepstash

Beta

The Decade That YouTube Changed TV

Deepstash brings you key ideas from the most inspiring articles like this one:

Read more efficiently

Save what inspires you

Remember anything

https://www.wired.com/story/decade-youtube-changed-tv/

wired.com

The Decade That YouTube Changed TV
Without YouTube, late night TV barely exists. That's not because Lilly Singh, a YouTuber with nearly 15 million subscribers, made television history in September by taking over Carson Daly's slot on NBC. No, not really.

6

Key Ideas

Save all ideas

YouTube Vs TV

YouTube Vs TV

TV in the traditional sense isn’t what it used to be. The mediums watch-worthy content is less viewed on TV screens and more on the internet, especially on YouTube. 

Popular YouTubers...

60 SAVES


Everything Is YouTube

The 15-year-old platform to broadcast anyone and anything enjoys an unmatched status on the internet. 

Any video media whatsoever has to have YouTube in its advertising, promotion, an...

43 SAVES


The Rise Of YouTube

In 2005, YouTube started gaining early popularity with short 3-minute videos, which weren’t a threat to mainstream television.

By 2007, there were presidential debates and short celebrity ...

51 SAVES


Millennials, Gen Z and Gen Alpha

Youngsters of all age groups find Youtube celebrities in the same league as any traditional pop or movie star. These Independent creators are responsible for nearly five billion videos s...

50 SAVES


Professional Transformation

As advertising revenue gets higher(currently $16 to $25 billion per year), the YouTube platform is slowly becoming more professional and ‘TV-like’. The sponsors now sound familiar (like Johnson ...

48 SAVES


Morphing Into TV

As YouTube scares away bad content, makes it longer, glossier and more advertisement friendly, it is creating the same corporate-friendly sameness that many despised in TV and thought of the YouTub...

48 SAVES


SIMILAR ARTICLES & IDEAS:

Inspiration for a business idea

It can come from anything: a unique personal experience, witnessing a problem and seeing the possibility for a better solution, even walking down the street. 

Everyone harbors inner c...

Nurture your creativity

  • Write your ideas down. Document ideas as they form so they become less siloed, and consequently, you can see connections between those ideas and other pieces of outside information.
  • Turn to the people around you. By using your community to reiterate and refine your creative ideas, it can make those ideas (and your content) even better.

Find your niche

  • What differentiates your ideas and content from others in the space? The more specific the content, the more opportunity to build the business. 
  • How can you find your niche? Use platforms like Twitter, Instagram and Reddit: Engage with shared content enthusiasts and discover subcommunities through hashtags, explore pages, liked posts and more. By leveraging these enthusiast groups, you can identify what direction to take your ideas to create the most value for the right people.

one more idea

A Marketers Dream

Millennials are every marketer’s dream, with more than a trillion dollars of buying power. They are also a challenge, as traditional TV and movie stars are not appealing to them.

Millenn...

Better At Relations

Millennials do not relate to the PR agency managed traditional celebrities, who mostly reek of fakeness.

YouTube personalities are not afraid to be goofy, funny, weird and personal, showing their authentic self, and winning the hearts of youngsters.

Better Engagement

Writing to a traditional celebrity on social media? Good luck getting a first-hand reply.

YouTube personalities reply to comments and schedule Q&A sessions where they are extremely candid.

one more idea

Rock & Roll

Rock & Roll

Growing up in the 50's was a blessing due to a strange beast called Rock & Roll, the sound of which was a siren call to many, and the negative reaction given by the parents was like a certi...

A Different Tune

Rockers like Chuck Berry and Bill Haley, who idolized the legend Louis Jordan, strangely enough, sounded nothing like him. The new rockers, influenced by the previous generation of music, looked and sounded completely original and breathtaking.

Bill Haley and The Comets were a runaway success in 1955, having an R&B style yet a unique sound of their own.

The Riffs of The Generation

... were recorded by producer Sam Phillips of Sun Label including Elvis Presley, Carl Perkins, Johnny Cash and Jerry Lee Lewis among other stalwarts.

The tunes were mostly rebellious, catering to the teen crowd, and the ‘Marginal Americans’, those living in the ghettos or doing lowly jobs. This segment helped rock & roll explode in the mid-Fifties, making it a social and generational disruption of the highest degree.

7 more ideas