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Studies show that the younger demographic wants restricted, private, secure and exclusive networks which cannot be thronged by unwanted people, like their parents.
These exclusive online social ...
Private messaging services like Facebook Messenger and Whatsapp are where private interactions happen and people are comfortable sharing details in private group messaging.
There are new applica...
Micro-communities are platforms where people gather around shared interests, beliefs or passions. Some examples are Facebook Pages and Groups, Instagram Stories, Slack and Youtube.
This is where like-minded people are participating in an activity. Online multiplayer games like Fortnite have 200 million users, and teens spend many hours on it keeping up with virtual friends an...
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TikTok is reportedly 500 million users strong. It’s been a while since a new social app got big enough to make nonusers feel they’re missing out from an experience.
TikTok is an app for...
TikTok has stepped over the point between the familiar self-directed feed and experience based on algorithmic observation and inference. When you open the app, you don't see a feed of your friends, but a page called "For You" - It's an algorithmic feed based on videos you've interacted with or just watched.
It's not full of people you know or things you've explicitly told it you want to see. It is constantly learning from you and builds up a model of what you tend to watch. In short, it is like an Instagram centered entirely around its "Explore" tab.
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There are more than 30 million fitness videos on YouTube alone and many more on other social media platforms.
Upcoming fitness instructors can publish and gain a following without a sta...
Fitness vloggers are able to attract a mass audience and use their influence to introduce products to their viewers. They are picky about the products they introduce and want only to promote something they would use themselves.
A study by a marketing platform found that 92% of people preferred hearing about brands from influencers, rather than through paid adverts.
The goal of the traditional workout video was weight loss and fitness. More recently, there has been a switch in fitness videos.
It is now more focused on an intimate and interactive experience with your favorite fitness vlogger.
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Set goals that are:
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