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The Five Golden Rules Of Communication

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https://www.forbes.com/sites/sallypercy/2018/08/02/the-five-golden-rules-of-communication/

forbes.com

The Five Golden Rules Of Communication
The ability to communicate information is one of the most powerful evolutionary advantages that humans have - if not the most powerful advantage - so why do we so often make a hash of it?

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Know your audience

Who they are, what they want, what motivates them. Only then can you tailor your messages appropriately. 

You also need to be prepared for the fact that your audience is changing ...

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Importance of timing

You will get far better results from your communication efforts if you try to engage with other people at a time when they are ready to engage with you.

Think carefully about communica...

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Pepper your messaging

What you say is less important than what other people want to hear.

To get people to respond to your communication in the way that you want, you need to pepper your messaging with sta...

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George Bernard Shaw

“The single biggest problem in communication is the illusion that it has taken place.”

George Bernard Shaw

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Real communication is two-way

It is an exchange that requires feedback. 

For example, if you are asking someone to do something,  you could add in the following comment: “If you’re having difficulties ...

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Don’t blame your audience

If your attempts at communication fail, blame yourself. 

You clearly haven’t conveyed the message in a way that your audience wants to hear, at a time that works for them. Reflect...

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SIMILAR ARTICLES & IDEAS:

Lesson 1: Practice, practice, practice

Leading up to the big speech at the end of the film, King George and his coach rehearsed over and over again–out loud!

You have to practice out loud to get a feel for how the words wil...

Lesson 2: Beware of speaker envy

King George likely couldn’t help but feel he would never measure up to the likes of legendary orator Winston Churchill.

Have faith in your voice. The key is to develop one’s own style, also known as your “authentic voice.” That “authentic voice” will connect well with an audience.

Lesson 3: Determination conquers all

King George VI’s success was assured as soon as he made the decision to work hard to become a more effective speaker.

One of the most important keys to improving is simple determination. If you’re serious about improving, you must speak regularly – at least once a week.

Have a focus

Don't try to be everything to everyone. Decide what your key message is and stick to it.

Keeping your message focused for your target demographic will make it that much easier to ...

Be authentic

It's the easy way to have an original personal brand. Pople can see right through a dishonest act and will call you out for it.

It will also make it much easier to manage your personal brand on a daily basis.

Tell a story

If your personal brand isn’t telling a story, you’ve already lost half of your potential audience.

The most effective personal branding strategy these days is to build a true narrative, a story around your brand that your audience can engage with.

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Failing to ask for clarification

Not asking for clarification because of fear of looking incompetent in front of authority.

FIX: If you don't understand what success looks like, ask for clarification, specifics or...

Not framing your remarks

In general, the higher up the audience, the less detail you should be providing. Frequently, executives get tuned out when they report to higher levels and provide too much detail about their topic.

FIX: Cater your comments to the highest level person in the room, and address what he or she will find valuable. Put the details in an appendix or have them ready so they're available, and you can easily pull them out if asked.

Littering your speech with qualifiers

Using qualifiers such as "I think" or "we might" or "I hope to" before your points. It lacks confidence.

FIX: Start paying attention to how you use language, and if you're hiding behind qualifiers. Tape yourself or ask a colleague to take note of when you use them, and find a comfortable phrase to replace them such as "I plan to" or "I will."

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