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The key music trends of the past decade

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http://www.bbc.com/culture/story/20191211-the-key-music-trends-of-the-past-decade

bbc.com

The key music trends of the past decade
If the music biz could strike a pose for the '10-year challenge' (the social-media craze comparing selfies from the start and end of this decade), then its glossy 2009 shot would surely be upstaged by a more impulsive, increasingly worldly 2019 vision.

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Music: 2010 to 2019

As 2020 settles, we look at the eclectic, vibrant music trends in the last decade, when the music turned truly global, glossy and digital, and when the iPod generation turned to stream endless play...

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African Tunes

The 2010s was the decade African stars got globally recognized, and ‘Afrobeats’ went mainstream, with artists like Davido, Wizkid, Mr Eazi, and Burna Boy.

American pop icons like Kanye West ...

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K-Pop

K-Pop

Korean Pop kicked off a global fan frenzy in the 2010s. The 2012 megahit ‘Gangnam Style’ kickstarting the rage.

This pop-culture milestone was followed by a string of slick K-Pop hits ...

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Latin Love

The Reggaeton song Despacito, and Digital Platforms like Pandora and Spotify sparked a modern surge of Latin Pop. YouTube played a big role here, with songs from Daddy Yankee and Luis Fonsi garn...

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Electronic Dance Music

Electronic Dance Music

Stadium sized dance concerts became a global rage ith the new genre called EDM (Electronic Dance Music).

The universal appeal and lack of lyrics of instrumental dance music removed any fricti...

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Country-Made Tunes

Country music resurfaced in a new avatar, with new-gen stars like Kacy Musgraves, The Shires, and Ward Thomas winning hearts of millennials across Europe and the U.S. 

The new-age countr...

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Rock Gives Way To Hip-Hop

Rock Gives Way To Hip-Hop

Rock and Alternative Rock, music’s mainstream staple in the 90s, slowly started to pave the way to Hip-Hop after 2010, with emerging stars crisscrossing continents to appear in awards and festiv...

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The Long Goodbye

Music has felt increasingly self-aware in recent years, sometimes in response to painful losses.

In recent times, there have been untimely deaths of many musical rock stars like Avicii, Chris...

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The Infinite Mix Decade

As the music got self-aware and easily accessible, with the vast digital ecosystem spawning endless hits, playlists, alternate versions and fusions, the past decade has been the most hearteningl...

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K-Pop

It’s hard not to like K-Pop(Pop music from South Korea), with its infectious tunes, doll-like stars, high-production values and great dance moves. In the last few decades, South Korean culture has ...

Origins

The Original K-Pop Stars, The Kim Sisters, were a hit in the U.S. back in 1959.

In the mid-90s, Seo Taiji & Boys became the first ‘modern K-Pop’ stars. K-Dramas or Korean soaps also started gaining traction in Asia and beyond. The South Korean government started exporting popular media culture as an economic initiative, making it a major source of foreign revenue.

EXO BTS and Psy

  • K-pop has slowly taken over the globe with slick production, military-level discipline and years of training for the promoted pop stars. Boy bands like EXO, which debuted in 2011, were dizzyingly successful due to state-level backing and control.

  • Psy’s record ‘Gangnam Style’ became an international craze, garnering 3.5 billion Youtube views and praise from UN Secretary-General Ban Ki-moon.

  • Boy-band BTS became best-selling artists worldwide, earning USD 4.65 billion in 2019 for their country.

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Drake's Rebuilding Of Rap

Drake's Rebuilding Of Rap

Drake, the rapper-singer, single-handed changed the rules of what it meant to be a rapper. 

Before Drake, rapping was about narrative and singing about pathos, joy, or sensuality. In 200...

Changing The Music World

Melodic rapping had been experimented by Kanye West and Lil Wayne before Drake, but the graceful, natural blending of rap+singing along with syrupy hooks was effortless and yet powerful when rendered by Drake. His song ‘Hotline Bling’ had no rapping whatsoever, and yet won the ‘Best Rap Song’ Grammy.

Rap stopped sounding like rap when other artists like Gunna, Travis Scott and many more followed suit. Drake also had conflicts with the orthodox rappers which didn’t like his style and accused him of plagiarism.

Global Music Star

Drake's insistence on collaborating with promising young rappers acted as a shield, supporting and distracting them at the same time.

It is almost surreal how casually and effectively he rebuilt hip-hop, gaining global popularity due to the right timing, as his rise coincided with the streaming era.

Rock & Roll

Rock & Roll

Growing up in the 50's was a blessing due to a strange beast called Rock & Roll, the sound of which was a siren call to many, and the negative reaction given by the parents was like a certi...

A Different Tune

Rockers like Chuck Berry and Bill Haley, who idolized the legend Louis Jordan, strangely enough, sounded nothing like him. The new rockers, influenced by the previous generation of music, looked and sounded completely original and breathtaking.

Bill Haley and The Comets were a runaway success in 1955, having an R&B style yet a unique sound of their own.

The Riffs of The Generation

... were recorded by producer Sam Phillips of Sun Label including Elvis Presley, Carl Perkins, Johnny Cash and Jerry Lee Lewis among other stalwarts.

The tunes were mostly rebellious, catering to the teen crowd, and the ‘Marginal Americans’, those living in the ghettos or doing lowly jobs. This segment helped rock & roll explode in the mid-Fifties, making it a social and generational disruption of the highest degree.

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