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The Power of Storytelling for Leaders - David H. Huntoon, Jr.

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The Power of Storytelling for Leaders - David H. Huntoon, Jr.
Pulitzer Prize winning historian Barbara Tuchman is said to have mused about her work: "There is no trick to it; it's just storytelling." She was being characteristically modest, but correct that there is no trick. Great storytelling requires hard work, attention to detail, and a clear understanding of the needs of the audience.

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Purpose of Storytelling

  • Clarifies The Vision and Mission of an Organization. Reinforces the intent of the leadership. 
  • Helps to Address strong challenges of organizational culture. It ...

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Exercise for Corporate Leaders

Consider utilizing the exercise below to help develop a positive story:

  • Identify a successful event within the organization, or, an accomplishment by its pers...

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What's to gain for Leaders through storytelling?

  • Can keep a consistent focus on the vision of the company
  • affirm faith in the near term intent of the leadership, 
  • strengthen brand loyalty,&nbs...

Two considerations when employing storytelling.

  • Invest in a highly competent Director of Communication.
  • Be central in choosing stories.
  • Personally convey your vision in compelling stories.

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Storytelling Is Everything

Whether it's telling inspiring stories to customers or delivering a presentation to executives and the board of directors, being a good storyteller helps us make the leap from Good to Great.

Product managers and designers can benefit tremendously by great storytelling, and so can anyone who is working with product design.

Purpose

Instead of selling products, we need to focus on their purpose and what good it does for the end-user. Focus on the need of the customer and design the product around it.

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Leadership is not a "one size fits all" thing

You must adapt your approach to fit the situation. 

This is why it's useful to develop a thorough understanding of other leadership frameworks and styles - the more approaches yo...

Lewin's Leadership Styles

  • Autocratic leaders make decisions without consulting their team members, even if their input would be useful.
  • Democratic leaders make the final decisions, but they include team members in the decision-making process.
  • Laissez-faire leaders give their team members a lot of freedom in how they do their work. They provide support with resources and advice if needed, but otherwise they don't get involved.

The Blake-Mouton Managerial Grid

  • With a people-oriented style, you focus on organizing, supporting, and developing your team members. This participatory style encourages good teamwork and creative collaboration.
  • With task-oriented leadership, you focus on getting the job done. You define the work and the roles required, put structures in place, and plan, organize, and monitor work.

The best style to use is one that has both a high concern for people and a high concern for the task.

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