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Phones became smart more than a decade ago and started doing almost everything.
While the app store has millions of apps to take care of our needs, connecting with other people remains one ...
The technological tools we use keeps us connected to the people that matter to us, and the text (later rich text message) is one of the oldest ways of communication since portable phones came into ...
... deployed by the messaging software and many other products is composed of:
... towards doing something can be external, like a ‘click here’ button, or internal, like an emotion or craving. A successful trigger graduates from being an external one into something inbuilt in...
Any trigger, be it a text message notification or an emotion, prompts a user to take some action, like opening the app or clicking a button.
This simple action can be internalized and make...
There is a push provided to the user to ‘invest’ in the service so that there are variable rewards in the future. This can be anything from uploading a new profile picture to set a status updat...
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TikTok is reportedly 500 million users strong. It’s been a while since a new social app got big enough to make nonusers feel they’re missing out from an experience.
TikTok is an app for...
TikTok has stepped over the point between the familiar self-directed feed and experience based on algorithmic observation and inference. When you open the app, you don't see a feed of your friends, but a page called "For You" - It's an algorithmic feed based on videos you've interacted with or just watched.
It's not full of people you know or things you've explicitly told it you want to see. It is constantly learning from you and builds up a model of what you tend to watch. In short, it is like an Instagram centered entirely around its "Explore" tab.
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They're less about distilling your life into a series of data points and more about becoming your ideal self: If you use their app, you too can become a person who practices good habits. You can be...
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Reminders give us mental space for more important work. They make sense because we can't remember everything.
They keep our most important priorities top of mind. And studies show how reminders can help us save more money, keep up with medical treatments, and be more charitable.