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The Psychology of Excitement: How to Better Engage Your Audience

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https://blog.hubspot.com/marketing/psychology-of-excitement

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The Psychology of Excitement: How to Better Engage Your Audience
Understanding psychology is a crucial part of being a successful marketer. What I've discovered is that the most powerful advances in content marketing don't come from "hacks," "tricks," or "techniques," but from science-backed psychology. One of the most powerful and interesting areas of psychology deals with excitement.

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How Excitement Works

How Excitement Works

Excitement is temporary

It could go on for only so long due to a condition of stability in the body.

Excitement is mental, but it...

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Great Marketing Excites Your Audience

Great Marketing Excites Your Audience

Strong Emotion. Create shareable, viral content that is relatable to the the audience.

Progress. Reward people who always patronize your service or product to make them always g...

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Four Types of Well-Being

To address the disconnect between happiness and deeper levels of satisfaction, researches proposed a model that characterizes people as falling into one of four well-being types.

  1. Optimizing one’s positive emotions, and denying the reality of their negative experiences.
  2. Feeling unhappy seeing the complexity of the world around them, and neglecting the positive aspects.
  3. Having a generally negative view of themselves and the world.
  4. Having a generally positive and empathetic view of the world.

The Real Meaning Of Happiness

Being happy means more than feeling good. True happiness comes from handling challenging and adverse situations, while collaborating and building lifelong bonds with the people in our lives.

A collective thinking process, where the good of all is considered leads to a level of happiness that cannot be attained by being selfish or self-concerned.