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The Shock Cycle

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https://www.collaborativefund.com/blog/the-shock-cycle/

collaborativefund.com

The Shock Cycle
At first you don't see bad news, because it starts small and isn't reported in traditional outlets. A few experts chat amongst themselves, but word has yet spread. Then you ignore the bad news, because even once it's reported it's easy to dismiss if you're not familiar with it.

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The Shock Cycle: Dealing With Bad News

  1. You don’t see bad news (events are still small and aren't reported).
  2. You ignore the bad news because even once it’s reported it’s easy to dismiss if you’re not famil...

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The Shock Cycle: Dealing With Good News

The Shock Cycle: Dealing With Good News
  1. After accepting the bad news, you don't really see good news anymore or you ignore them altogether because you are nervous to report optimism in times of crisis.
  2. You th...

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