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The Ultimate Guide to Storytelling

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https://blog.hubspot.com/marketing/storytelling#

blog.hubspot.com

The Ultimate Guide to Storytelling
While this definition is pretty specific, stories actually resemble a variety of things. This graphic from ReferralCandy helps outline what stories and are not. Storytelling is an art form as old as time and has a place in every culture and society. Why?

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Storytelling is...

Storytelling is...
...the process of using fact and narrative to communicate something to your audience. Some stories are factual, and some are embellished or improvised in order to better explain the core message.

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Why we tell stories

  • Stories solidify abstract concepts and simplify complex messages;
  • Stories bring people together: stories connect us through the way we feel and respond to them;

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Good stories are …

  • Entertaining. Good stories keep the reader engaged and interested in what’s coming next.
  • Educational. Good stories spark curiosity and add to the reader’s knowledge ba...

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Components of a good story

  • Characters. Every story features at least one character, and this character will be the key to relating your audience back to the story.
  • Conflict. The conflict is the les...

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Steps of the storytelling process

  1. Know your audience;
  2. Know your audience;
  3. Decide what kind of story you’re telling;
  4. Establish your call-to-action;
  5. Choose your stor...

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Story objectives

If your objective is to:

  • Incite action: describe how a successful action was completed in the past and its steps.
  • Tell people about yourself, feature genuine, ...

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Storytelling Is Everything

Whether it's telling inspiring stories to customers or delivering a presentation to executives and the board of directors, being a good storyteller helps us make the leap from Good to Great.

Product managers and designers can benefit tremendously by great storytelling, and so can anyone who is working with product design.

Purpose

Instead of selling products, we need to focus on their purpose and what good it does for the end-user. Focus on the need of the customer and design the product around it.

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Voice as an important tool

Your voice influences the impact of your speech and can make or break its success. 
With some guidance, you can learn to use your voice to increase your power and persuasiveness in a...

Improve Your Public Speaking Voice

  • Slow Down when you speak. Your listeners have an opportunity to absorb and reflect on what you’re saying.
  • Use Voice Exercises to strengthen your voice.
  • Record And Listen To Your Voice. Look for ways to improve your pronunciation, your delivery, and your pacing.
  • Record Phone Conversations. Replay to hear different ways that you could improve your delivery and articulation next time.
  • Focus On Pauses. The drama and power of a speech are contained in the silences that you create as you move from point to point.
  • Eat And Drink Well. Energy is essential for good speaking and voice projection. Cold water can chill your vocal chords and decrease the amount of warmth in your voice.

Purpose of Storytelling

  • Clarifies The Vision and Mission of an Organization. Reinforces the intent of the leadership. 
  • Helps to Address strong challenges of organizational culture. It ...

Exercise for Corporate Leaders

Consider utilizing the exercise below to help develop a positive story:

  • Identify a successful event within the organization, or, an accomplishment by its personnel.
  • Detail the actions leading up to and following the event in chronological order.
  • Develop a 5 minute and 2 minute version of the story for use when speaking with your internal leadership team and personnel.