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What I learned about procrastination while scaling my startup to 4.2 million users

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https://medium.com/swlh/what-i-learned-about-procrastination-while-scaling-my-startup-to-4-2-million-users-b07ba29309e

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What I learned about procrastination while scaling my startup to 4.2 million users
Cozy. That's how I felt. Tucked beneath what may have been the world's softest blanket. I took a deep breath and rolled onto my side. It was a familiar moment - the moment when my 6 a.m. alarm clock sounded, after a night of tossing and turning.

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"Just do it” - not a solution for procrastination

If we repeatedly find ourselves avoiding certain tasks, an underlying problem needs to be addressed.

Once we identify the real cause, we can search for the appropr...

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Most common reasons that lead us to procrastinate:

1. We feel like we’re not making progress.

2. We’re not sure where to start.

3. We’re afraid of failing.

4. We dislike the task itself

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Addiction to information

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Neuroplasticity

... is how the brain changes (for better or worse) in response to repeated experience: the things we do often we become stronger at, and what we don't use fades away.

Learn yourself out of procrastination

  • Accept that you are going to procrastinate sometimes
  • Disconnect from your smartphone. Otherwise, it will demand your attention subconsciously 
  • Be mindful with your emotions when you catch yourself procrastinating
  • Focus on one thing at a time, to avoid feeling overwhelmed
  • Take breaks
  • Celebrate your accomplishments.

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Procrastination is an emotion management problem

Happens when we feel uncomfortable (anxiety, overwhelm ) toward a task. We want to do it, but end up doing something else that feels better.  We run away from our negative thoughts and emoti...

The #1 skill to overcome procrastination

Facing a task, experiencing the uncomfortable emotions associated with it and doing the task despite those  emotions.

Our mind is a reason-giving machine

It rationalizes the shit out of anything that’s just a little bit uncomfortable and create excuses as to why we shouldn’t do something now. Those excuses are irrational, but sound superficially reasonable. 

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Procrastinating and emotions

According to traditional thinking, procrastinators have a time-management problem. They are unable to understand how long a task will take and need to learn how to schedule their time better.

Short-term mood lifters

Studies show low mood only increases procrastination if enjoyable activities are available as a distraction. In other words, we're drawn to other activities to avoid the discomfort of applying ourselves.

Adverse consequences

Procrastination leads to two primary consequences.

  1. It's stressful to keep putting off important tasks and failing to meet your goals.
  2. Procrastination often involves delaying important health behaviors, such as taking up exercise or visiting a doctor.

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