What's so super about super foods?

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What's so super about super foods?
We live in an age of upgrades. We expect our broadband to be lightning fast, our TV to be high definition - and our food to be super. Search for the word "super" when doing an online grocery shop and you'll be faced with an array of super berries, super seeds and super grains.


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The selling point of superfoods is not so much their taste but the extent to which they will enhance your health if you eat them. It is not qualities that are mere add-ons, like fortified cereals, ...


Labeled as superfoods

Some regular foodstuffs such as broccoli and spinach have been rebranded for their health-giving qualities. 

The volume of blueberries and cranberries sold in Britain quadrupled in the l...


Food and medicine

Cooks in the past have often doubled as herbalists who sought to soothe and strengthen. Long before "superfoods," we consumed tonics and home remedies. For example, sage was believed to improve ...


History of "superfood"

History of "superfood"

The word was coined during the 1940s after a Canadian newspaper referred to a particular muffin as a "superfood that contained all the known vitamins and some that had not been discovered." ...


Modern superfoods

Superfood seems like the perfect health food because, gram for gram, much of what we eat these days is lacking in nutrients. The average diet in America and Europe today is energy-dense but nutrien...


Common foods

Superfoods should be common foods. Our desire for superfoods is symptomatic of a food system that prizes quantity over quality. Diets have often narrowed at the expense of nutritional richness.&nbs...



Best foods don’t have labels

Best foods don’t have labels

Because they are just one ingredient: avocado, lentils, blueberries, broccoli, almonds, etc.

There is no "best diet"

The “best” diet is a theme: an emphasis on vegetables, fruits, whole grains, beans, lentils, nuts, seeds, and plain water for thirst. 

That can be with or without seafood; with or without dairy; with or without eggs; with or without some meat; high or low in total fat.

The "Age" of vegetables

The best vegetables are likely to be fresh and locally sourced, but flash frozen is nearly as good (as freezing delays aging). Those “fresh” vegetables that spend a long time in storage or transit are probably the least nutritious.

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Food Memory

Eating specific foods which were consumed in our early years can evoke powerful and emotional memories, lying dormant in our subconscious for decades. This is possible even if the food was first re...

Chocolate Cupcakes

Food memories are formed unconsciously and can create certain curious associations and preferences in our life. It adds nostalgia and emotional meaning to our recollection of the experience.

The smells and tastes of the past infuse wonder, colour and depth to our life.

"Healthy: Dark Chocolate

Mars Inc. - the company that has brought us M&M's or Snickers - sponsored 140 peer-reviewed scientific papers starting from the 80s. Mars controlled the research agenda and only funded the posi...

Not really good for your health

The biggest health claim is that cocoa lowers blood pressure, but no study has proven that it reduces the risk of heart disease or attacks. And considering the added sugars it probably does more harm than good.