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Why Do Corporations Speak the Way They Do?

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https://www.vulture.com/2020/02/spread-of-corporate-speak.html

vulture.com

Why Do Corporations Speak the Way They Do?
This article was featured in One Great Story , New York 's reading recommendation newsletter. Sign up here to get it nightly. I worked at various start-ups for eight years beginning in 2010, when I was in my early 20s. Then I quit and went freelance for a while.

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Corporate Speak

Corporate Speak

Corporations have a language that they use while talking in meetings or communicating in email. It’s called Corporate Jargon.

Corporate jargon is a forced and complicated way to exp...

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Language With No Substance

  • The corporate jargon is often described as fluffy, without any real substance and aimed towards the speaker’s self-inflated ego.
  • Words are substituted for analogies and references ...

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The Emporer's New Clothes

Corporate speak may not mean anything of value to anyone in a meeting, but like the Emperor's New Clothes, no one wants to point out the inefficiency and mind-numbing nature of the con...

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Purpose Of Corporate Language

Concealment of facts, covering of real emotions and stating the unspeakable may be the unspoken purpose of the buzzword filled, corporate language, which takes different metaphors in different deca...

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New Mutations of Buzzwords

As the corporates evolve, corporate-speak takes newer forms, mixing and matching of verbs and nouns, creating new acronyms and even new words (complexify, replatform, directionality)

...

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Reason for Corporate Speak

The underlying reasons for the use of this kind of language by employees can be:

  • Hidden anxiety about our relationship to work.
  • Concealing the trivial nature of our work.

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Words Are Like A Virus

.. they can get inside our heads and can contaminate our thoughts in an instant. Jargon language that uses metaphors, references, metonyms and anthropomorphisms acts as a weapon against people in t...

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